{
    "success": true,
    "data": {
        "id": 2080548,
        "msgid": "cimory-womens-empowerment-programme-involves-10-000-housewives-1794349226",
        "date": "2026-11-11 04:30:00",
        "title": "Cimory Women\u2019s Empowerment Programme Involves 10,000 Housewives",
        "author": "Satria K Yudha",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "Cimory says its Miss Cimory programme has engaged more than 10,000 housewives across 17 provinces, combining product sales with opportunities to earn supplementary household income. Launched in 2013, the initiative aims to strengthen women\u2019s economic independence and support family welfare, while also contributing to the government\u2019s goal of building self-reliant communities.",
        "content": "<p>JAKARTA \u2013 Cimory\u2019s women\u2019s empowerment programme, which promotes\nfamily-based economic activities, has involved more than 10,000\nhousewives in 17 provinces. Through the Miss Cimory programme,\nparticipants sell products while earning additional income to help meet\ntheir families\u2019 needs.<\/p>\n<p>The participants\u2019 contributions were recognised at an event organised\nby Cimory at the Miss Cimory Karang Raja Centre in South Sumatra on\nTuesday (10 November 2026), coinciding with Heroes\u2019 Day. Miss Cimory\nparticipants from various regions also watched the event via live\nbroadcast.<\/p>\n<p>To support high-achieving participants, Cimory\u2019s board of directors\narranged motorcycle servicing to help ensure their comfort and support\ntheir work. The servicing was carried out in person by Cimory Group\nDirector Hendri Viarta.<\/p>\n<p>Hendri said the Miss Cimory programme was founded on the role\nhousewives play in managing family finances. It is intended to help\nparticipants develop discipline, honesty and broader knowledge, while\nalso increasing their income.<\/p>\n<p>\u201cMiss Cimory was born from the belief that housewives are the\nfamily\u2019s version of a finance minister, looking after their household\neconomy. We are committed to helping women become disciplined, honest\nand well-informed,\u201d Hendri said in a press release on Tuesday (10\nNovember 2026).<\/p>\n<p>He said he hoped participants\u2019 higher incomes would also improve\ntheir families\u2019 welfare. One of the programme\u2019s aspirations is to help\nparticipating families have a member who can pursue higher\neducation.<\/p>\n<p>At the event, an award for sales achievement went to Masturo of the\nMiss Cimory Karang Raja Centre. She recorded the highest sales growth\nfor Cimory\u2019s Sosis Singles Keju product.<\/p>\n<p>\u201cI\u2019m very proud that my hard work has been able to support my family.\nI hope this achievement can inspire the remarkable women who are part of\nMiss Cimory across Indonesia,\u201d Masturo said.<\/p>\n<p>The Miss Cimory programme has been running since 2013, with a focus\non empowering women, particularly housewives. It has three missions:\ndelivering nutritional products such as Cimory milk and yoghurt, as well\nas Kanzler Ready-to-Eat Sausages, directly to consumers\u2019 homes; helping\nwomen achieve economic independence; and supporting government\nprogrammes to build a self-reliant and empowered society.<\/p>\n<p>The event concluded with a cooking session with Farida Nurhan, also\nknown as Omay. It gave participants an opportunity to share experiences\nand stories about their work supporting their families\u2019 finances.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/cimory-womens-empowerment-programme-involves-10-000-housewives-1794349226",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}