{
    "success": true,
    "data": {
        "id": 1869284,
        "msgid": "cimahi-msme-sees-revenue-surge-following-bri-peduli-halal-certification-training-1784526730",
        "date": "2026-07-20 11:45:28",
        "title": "Cimahi MSME Sees Revenue Surge Following BRI Peduli Halal Certification Training",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Business",
        "summary": "Lucy Emilda, founder of the Cimahi-based snack business BUNCY, has seen her revenue increase after obtaining halal certification through a programme facilitated by BRI Peduli. The certification, pursued alongside a Home Industry Food Production licence, has significantly boosted consumer trust and expanded her market reach. The initiative highlights the role of formal accreditation in strengthening the competitiveness of small culinary enterprises.",
        "content": "<p>Not a few businesses are born from difficult times. The same applies\nto BUNCY, a home-based business owned by Lucy Emilda that began in 2020\nwhen the pandemic forced many to find ways to survive. From a simple\nkitchen in Cimahi, West Java, Lucy started making cheese sticks with a\nsimple hope: to present a snack that many people would enjoy while\nsupporting her family\u2019s economy. Starting as a home industry, BUNCY has\ncontinued to grow by prioritising taste and quality in every product.\nBehind each package of cheese sticks lies a spirit to offer a snack that\ncan be enjoyed by all circles while bringing benefits to the family and\nthe surrounding environment. However, building a business is not always\nan easy journey. Amidst increasingly fierce competition in the snack\nindustry, building consumer trust became the biggest challenge Lucy\nfaced in developing her business. For her, trust is crucial capital for\na product to be accepted by the public. Therefore, halal certification\nbecame a step she believed could strengthen that trust while enhancing\nthe business\u2019s competitiveness. \u2018Culinary businesses, especially those\nthat have a halal certificate, find it easier to gain consumer trust,\u2019\nshe said. Besides providing a sense of security for consumers, halal\ncertification also brought changes for Lucy as a business owner. She\nadmitted to feeling more confident when introducing her products to\npotential buyers and business partners. Through the Halal Certification\nProgramme facilitated by BRI, BUNCY obtained the opportunity to complete\nits business legality. The halal certificate became an initial foothold\nfor Lucy to step further in developing her business. After obtaining the\nhalal certification, Lucy did not stop there. She continued by\nprocessing a Home Industry Food Production licence so that her products\nwould have more complete legality and she could reach a wider market.\n\u2018After obtaining the Halal Certificate, I proceeded to arrange the Home\nIndustry Food Production licence. With these complete documents, I can\nexpand my market reach, which has an impact on increasing my business\nrevenue,\u2019 Lucy recounted. For Lucy, the benefit of this programme lies\nnot only in the certificate received but also in the mentoring process\nthat made the entire procedure feel easier. From the requirements to the\nadministration, every stage was passed with clear guidance, allowing\nbusiness owners to focus more on developing their businesses.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/cimahi-msme-sees-revenue-surge-following-bri-peduli-halal-certification-training-1784526730",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}