The story of Cikeas Village\u2019s participation in the Desa BRILiaN\nprogramme began with BRI\u2019s visit that identified the village\u2019s potential\nfor SME digitalisation. The village enthusiastically accepted the\nprogramme offer as it provided a platform to strengthen its\nidentity.<\/p>\n
After that, the Cikeas Village Government promptly acted to meet the\nDesa BRILiaN participation requirements, including opening a BRI account\nunder the BUMDes name.<\/p>\n
\u2018We then followed the steps, starting with formal administrative\nprocedures and registration. Then daily training sessions,\u2019 said Hasan\nSadili, Village Planning Officer of Cikeas, during an interview at the\nCikeas Village Office in Sukaraja, Bogor Regency, on Tuesday, 19 May\n2026.<\/p>\n
The training lasted approximately two weeks, during which village\nofficials were introduced to BRI products and received training on SME\ndevelopment and BUMDes management.<\/p>\n
The Desa BRILiaN training had a significant impact on Cikeas Village.\nAlthough not nominated, the village continued its pre-existing SME\ndigitalisation programme.<\/p>\n
The SME digitalisation in Cikeas includes guidance to integrate\nproducts into Google\u2019s ecosystem, ensuring business names appear in\nsearch results.<\/p>\n
Additionally, SME operators are guided to create Instagram accounts\nand food delivery app profiles, while non-food businesses are introduced\nto e-commerce platforms.<\/p>\n
\u2018This expands their market beyond Cikeas to reach new customers,\u2019\nHasan said.<\/p>\n
Following the Desa BRILiaN programme, the SME digitalisation\ninitiative has expanded. Cikeas now selects 20 out of approximately 200\nregistered businesses for branding and packaging training.<\/p>\n
\u2018We\u2019ve named this the Cikeas Village SME Market Programme,\u2019 Hasan\nadded.<\/p>\n
Most Cikeas SMEs operate in food production, particularly flour-based\nproducts. The digitalisation programme has increased villagers\u2019 digital\nliteracy and expanded product market reach.<\/p>\n
Additionally, Hasan noted that BRI fully supports Cikeas SMEs,\nserving as the most accessible banking service for local businesses.<\/p>\n
\u2018Most Cikeas SMEs use BRI\u2019s KUR (People\u2019s Business Credit) for\nbusiness development,\u2019 Hasan said.<\/p>\n
Hasan highlighted that easy banking access greatly assists the\ncommunity, with BRILink agents in the village eliminating the need for\nresidents to travel far to banks.<\/p>\n
\u2018There\u2019s also BRILink. So if people don\u2019t have ATM access, they can\nuse it there. They can even deposit savings,\u2019 he added.<\/p>\n
The BUMDes egg-laying business has flourished following Desa BRILiaN\nparticipation. BUMDes Cikeas now focuses on poultry farming.<\/p>\n
\u2018We joined Desa BRILiaN from July to August, and the BUMDes began\noperations in October 2025,\u2019 Hasan said.<\/p>\n
Currently, 10 staff members manage the egg-laying business, which has\nbecome more productive since February 2026.<\/p>\n
The business generates daily revenue of Rp 1 million, with net\nprofits of Rp 10 million monthly.<\/p>\n
Profits are reinvested into business development, with 25%\ncontributing to the Village Original Revenue (PADes).<\/p>\n
Hasan stated daily egg production reaches 40-70 kilograms, typically\npurchased by local SMEs.<\/p>\n
\u2018Sometimes outsiders can\u2019t get them as they sell out quickly,\u2019 he\nadded.<\/p>\n
Looking ahead, Cikeas aims to become a tourist village, enhancing\nagricultural and livestock potential to boost community economy.<\/p>\n
\u2018We aim to manage a tourist ecosystem in Cikeas from 2026 onwards,\ndirecting efforts to attract external tourists and support the local\neconomy,\u2019 Hasan said.<\/p>\n
Meanwhile, BRI Unit Cimahpar Officer Win Zikra stated that BRI\u2019s\necosystem has entered Cikeas Village, from KUR funding to the Desa\nBRILiaN programme, all aimed at supporting productive community\nbusinesses.<\/p>\n
BRI continues SME digitalisation education, including promoting BRImo\nfor convenient banking services.<\/p>\n
\u2018This ensures better village-banking collaboration in future,\u2019 Win\nsaid during the interview in Cikeas.<\/p>\n
Win, who has overseen Cikeas since 2024, noted significant progress\nin digital banking ecosystems, particularly after the village joined the\nDesa BRILiaN mentoring programme.<\/p>\n
\u2018There are mutual support programmes between BRI and the village,\u2019\nWin said.<\/p>\n
He hopes BRI and Cikeas\u2019 collaboration will strengthen further, with\nBRI\u2019s capital assistance helping local businesses grow.<\/p>\n
\u2018We hope for even better cooperation in areas like capital, digital\neducation, and new BRI programmes to share with Cikeas SMEs,\u2019 Win\nadded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/cikeas-village-grows-with-bri-sme-digitalisation-and-egg-laying-bumdes-1780142840", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }