{
    "success": true,
    "data": {
        "id": 1674993,
        "msgid": "chinese-smartphones-losing-ground-two-lesser-known-brands-selling-briskly-1776088255",
        "date": "2026-04-13 19:50:00",
        "title": "Chinese Smartphones Losing Ground, Two Lesser-Known Brands Selling Briskly",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Technology",
        "summary": "The global smartphone market declined by 6% year-over-year in the first quarter of 2026, driven by DRAM and NAND shortages, rising logistics costs, and weakened consumer purchasing power amid Middle East geopolitical tensions. Apple led the market with a 21% share and 5% growth, boosted by strong iPhone 17 demand and its ecosystem, while Samsung slipped to second place with a 20% share and 6% decline; Chinese brands like Xiaomi faced steeper drops of 19%, but emerging players Google and Nothing achieved double-digit growth of 14% and 25% respectively. Counterpoint Research forecasts ongoing market pressures through 2027, with manufacturers shifting focus to premium devices, software, and services to sustain growth.",
        "content": "<p>Jakarta, CNBC Indonesia - The global smartphone market continues to\ndecline at the start of 2026. However, amid this weakening, Apple has\nled the market for the first time in the first quarter of this year.<\/p>\n<p>Counterpoint Research\u2019s report notes that global smartphone shipments\nin Q1-2026 fell 6% year-over-year (YoY). The decline was triggered by\nshortages of DRAM and NAND memory, rising logistics costs, and weakening\nconsumer purchasing power amid Middle East geopolitical tensions, as\ncited from Counterpoint\u2019s official website on Monday (13\/4\/2026).<\/p>\n<p>Amid the weakening market, Apple led with a 21% share and 5% YoY\ngrowth. Strong demand for the iPhone 17 series, trade-in programmes, and\na robust ecosystem drove volume growth despite deteriorating\nmacroeconomic conditions. Growth was also strong in several Asia-Pacific\nmarkets such as China, India, and Japan.<\/p>\n<p>In contrast, Samsung had to settle for second place with a 20% share.\nSamsung\u2019s shipments shrank 6% YoY due to weak market demand and delays\nin launching the Galaxy S26 series. Nevertheless, the S26 Ultra variant\nreportedly garnered high interest thanks to integrated AI features.<\/p>\n<p>Xiaomi faced greater pressure. The Chinese manufacturer remained in\nthird place, but shipments plummeted 19% YoY, the largest drop among the\ntop five. Xiaomi\u2019s reliance on the entry-level segment made it most\naffected by rising memory component prices.<\/p>\n<p>Meanwhile, Oppo and Vivo occupied fourth and fifth places with shares\nof 11% and 8% respectively. Vivo remained strong in India through its\nmid-range series, while Oppo benefited from sales of the A5 series in\nthe entry-level segment and the foldable flagship Find N5.<\/p>\n<p>Outside the top five, Google and Nothing recorded double-digit\ngrowth. Google grew 14% YoY thanks to its Pixel line, while Nothing\nsurged 25% YoY driven by unique designs and the launch of the Nothing\nPhone (4a).<\/p>\n<p>Counterpoint forecasts that market pressures will continue until 2027\nas the memory supply crisis has not eased. Manufacturers are expected to\nfocus more on premium devices, cut back on low-cost models, and rely on\nsoftware and services to maintain growth.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/chinese-smartphones-losing-ground-two-lesser-known-brands-selling-briskly-1776088255",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}