{
    "success": true,
    "data": {
        "id": 1616360,
        "msgid": "chinese-e-commerce-giant-jd-com-launches-european-challenge-to-amazon-after-indonesia-exit-1773636845",
        "date": "2026-03-16 10:35:00",
        "title": "Chinese e-commerce giant JD.com launches European challenge to Amazon after Indonesia exit",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "JD.com, China's largest e-commerce platform, has launched Joybuy across six European countries including the UK and Germany as part of a strategic push to challenge Amazon's dominance in Europe. Unlike competitors Alibaba and Pinduoduo, JD.com is operating as a proper retailer with local warehouses and logistics networks to offer same-day delivery and premium branded products, following the business model that made it successful in China. The move comes after JD.com shuttered its Indonesian joint venture JD.ID in March 2023, signalling a refocus on developed markets.",
        "content": "<p>JD.com, China\u2019s largest e-commerce platform, has launched an online\nshopping platform in Europe. The platform, named Joybuy, represents the\nChinese e-commerce giant\u2019s effort to undermine Amazon\u2019s dominance in\nEurope.<\/p>\n<p>Joybuy will serve as JD.com\u2019s brand in international markets. JD.com\nhas opened the platform in six European countries, including the UK and\nGermany, offering rapid delivery and quality products. To support these\ncommitments, JD.com has established warehouses and local logistics\nnetworks.<\/p>\n<p>JD.com\u2019s strategy differs significantly from fellow Chinese companies\nAlibaba and Pinduoduo. Alibaba\u2019s AliExpress and Pinduoduo\u2019s Temu offer\ncheap products shipped directly from China.<\/p>\n<p>In China, JD\u2019s business model, which relies on extensive logistics\nnetworks and fast delivery speeds, has successfully positioned it as the\nplatform where Chinese consumers purchase global branded products,\nparticularly Apple\u2019s iPhones.<\/p>\n<p>JD promises same-day delivery in Europe for orders placed before\n11:00 am and free shipping in the UK for products priced above \u00a329 on\nJoybuy.<\/p>\n<p>Joybuy Chief Executive Matthew Nobbs in the UK emphasised that Joybuy\noperates as a retail platform, not a marketplace. This strategy is\nexpected to help JD catch up with Temu and AliExpress\u2019s success in\nglobal markets.<\/p>\n<p>\u201cWe are not conducting de minimis business. We are a retailer,\nprimarily for brands\u2014that is the core of what we do,\u201d Nobbs told CNBC\nInternational.<\/p>\n<p>The term de minimis refers to import regulations in many countries\nthat exempt low-value goods from customs duties. Temu is known to\nexploit this exemption by directly importing low-value products from\nChina to its destination countries.<\/p>\n<p>JD.com previously operated in Indonesia through a joint venture\ncalled JD.ID. However, the JD.ID e-commerce and logistics platform was\nshut down in March 2023.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/chinese-e-commerce-giant-jd-com-launches-european-challenge-to-amazon-after-indonesia-exit-1773636845",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}