{
    "success": true,
    "data": {
        "id": 1687610,
        "msgid": "chinese-baijiu-producer-highlights-local-expertise-heritage-and-openness-principles-to-expand-global-south-1776653451",
        "date": "2026-04-20 08:46:18",
        "title": "Chinese Baijiu Producer Highlights Local Expertise Heritage and Openness Principles to Expand Global South Cooperation",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Trade",
        "summary": "At the Global South Financiers Forum 2026, Fenjiu Group, a leading Chinese baijiu producer, emphasised the importance of preserving local wisdom, openness, and collaboration for mutual prosperity. Vice Chairman Wu Yuefei showcased the company's commitment to quality through traditional techniques and innovative cultural storytelling, positioning baijiu as a symbol of inclusive global partnerships. With exports to over 60 countries, Fenjiu aims to deepen sustainable trade ties along the ancient Silk Road, fostering long-term industry and financial growth.",
        "content": "<p>Beijing - The Global South Financiers Forum 2026 presents new\nopportunities to expand cooperation. On this occasion, Wu Yuefei, Vice\nChairman and General Manager of Chinese baijiu producer Fenjiu Group,\nstressed the importance of efforts to preserve local wisdom, the\nprinciple of openness, and collaboration for a shared future.<\/p>\n<p>On 24 March, the baijiu producer held the \u201cQinghua Fenjiu Night\u201d\nevent, featuring products themed around blue-and-white porcelain. The\nevent was attended by leaders of financial institutions, academics, and\nindustry players from both domestic and international backgrounds.<\/p>\n<p>During the event, Wu highlighted the importance of brand storytelling\nthrough beverage products as a meeting point of cultures. He noted that\nFenjiu\u2019s enduring popularity in the domestic market is inseparable from\nits commitment to quality, supported by time-tested traditional\nproduction techniques.<\/p>\n<p>Wu also affirmed that, in both the industrial and financial sectors,\nlong-term development grounded in product quality is the only way to\nface contemporary challenges.<\/p>\n<p>As the main partner in the event, Fenjiu Group\u2014with a long history in\nthe Chinese baijiu industry\u2014is a producer that consistently refines\nproduction techniques while maintaining premium quality standards.<\/p>\n<p>According to Wu, baijiu with a smooth flavour is not merely a style,\nbut also reflects an open, transparent, and inclusive mindset. This\napproach can encourage global partners to grow through broad\ncooperation.<\/p>\n<p>Currently, Fenjiu Group continues to expand its steps through\ncreative transformation and innovation in traditional Chinese beverage\nculture, while targeting a larger global market share.<\/p>\n<p>As of the end of March, Fenjiu products have been exported to more\nthan 60 countries and regions through a marketing network covering five\ncontinents, as well as various major duty-free outlets worldwide.<\/p>\n<p>In the atmosphere of Qinghua Fenjiu Night, a performance of\ntraditional Chinese dance revived the traces of baijiu trade along the\nancient Silk Road. Wu invited participants of the 2026 Global South\nFinanciers Forum to explore mutually beneficial and sustainable\ncooperation.<\/p>\n<p>The event, held on 25\u201326 March at the National Financial Information\nCenter in Beijing, also featured a Fenjiu cocktail exhibition hall that\nreceived widespread appreciation from both domestic and international\nparticipants.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/chinese-baijiu-producer-highlights-local-expertise-heritage-and-openness-principles-to-expand-global-south-1776653451",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}