{
    "success": true,
    "data": {
        "id": 1826890,
        "msgid": "chinas-inbound-tourism-shifts-towards-experiential-purchases-1782532269",
        "date": "2026-06-27 09:32:01",
        "title": "China's Inbound Tourism Shifts Towards Experiential Purchases",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "International tourists in China are increasingly prioritising immersive cultural and lifestyle experiences over traditional shopping, according to a new report from the Xinhua Institute. The trend sees visitors engaging in activities like wearing Hanfu and participating in tea ceremonies, transforming consumption into a journey of cultural discovery. This shift moves away from rushed sightseeing towards personalised, in-depth services.",
        "content": "<p>International tourists in China are no longer solely focused on\ntraditional shopping activities, but are instead seeking more immersive\ncultural and lifestyle experiences, according to a report by the Xinhua\nInstitute think tank released on Friday (26\/6). The report, titled\n\u2018Shopping in China: Sharing New Opportunities of Open Development\u2019, was\nreleased by the Xinhua Institute, a think tank affiliated with Xinhua\nNews Agency. \u2018Immersive cultural tourism consumption has become a new\ntrend among foreign tourists,\u2019 the report stated. International tourists\nare now \u2018complementing their consumption activities through immersive\nparticipation\u2019 in various activities such as wearing traditional Hanfu\nclothing, enjoying tea ceremonies, and trying calligraphy and painting.\nThe report explained that this shift is transforming shopping activities\n\u2018into a journey rich with immersive Chinese cultural experiences,\u2019\nmoving from \u2018rushing to visit tourist attractions\u2019 to \u2018seeking in-depth\nexperiences,\u2019 and from \u2018standard itineraries\u2019 to \u2018customised services.\u2019\nThe report highlighted that immersive cultural tourism experiences \u2018have\nbecome a new trend sought by foreign tourists, where they enjoy local\ncuisine and shop while sightseeing, in order to fully immerse themselves\nin the unique charm of bustling urban life blended with traditional\nculture.\u2019<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/chinas-inbound-tourism-shifts-towards-experiential-purchases-1782532269",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}