{
    "success": true,
    "data": {
        "id": 1610577,
        "msgid": "characteristics-of-companies-that-survive-intense-competition-1773388315",
        "date": "2026-03-13 14:17:00",
        "title": "Characteristics of Companies That Survive Intense Competition",
        "author": "Wisnu Arto Subari",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Companies that thrive in highly competitive environments prioritise employee well-being as a key business strategy, which directly correlates with improved productivity, customer loyalty, and profitability. Organisations must build and maintain three dimensions of customer value\u2014functional, economic, and emotional\u2014whilst adapting quickly to changing consumer needs and expectations. Industry leaders including Mandiri Bank, Sharp Electronics, and others have received recognition for excelling in customer value and employee well-being initiatives.",
        "content": "<p>Companies that are able to survive and excel in an era of intense\ncompetition are those that place employee well-being as an important\nagenda. Ultimately, this will influence the quality of customer value of\na brand.<\/p>\n<p>\u201cEmployee well-being has a very strong correlation with business\nperformance. So when employee productivity increases, customer loyalty\nincreases, and importantly, business profitability also increases,\u201d\nexplained Kemal E. Gani, Chairman of Swa Media Group, in an official\nstatement on Friday (13 March).<\/p>\n<p>Kemal also explained that in building customer loyalty, companies\nmust also develop three customer values and maintain their balance.\nThese three customer values are functional value, economic value and\nemotional value.<\/p>\n<p>Head of Customer Satisfaction Division at PT Sharp Electronics\nIndonesia, Lise Tiasanty, shared her company\u2019s experience in creating\nand delivering customer value during their 56 years of presence in\nIndonesia. \u201cTechnology changes rapidly and that also changes customer\nneeds, whether in terms of products, behaviour or shopping methods, and\nthe values they pursue, so we must also be quick to accommodate all of\nthat,\u201d Lise explained.<\/p>\n<p>By accommodating the value expected by customers, the brand of the\nJapanese company has proven to remain a choice. Yet, she added, there\nare many other options available that are cheaper. However, customers\nknow they will get added value that is not available in other\nbrands.<\/p>\n<p>This was conveyed at the awarding ceremony for Indonesia Brand\nExcellence in Customer Value 2026 and Indonesia Best Employee Well-Being\n2025. Indonesia Best Employee Well-Being 2025 was awarded to, among\nothers, Axa Mandiri Financial Services, Yayasan Rumah Zakat Indonesia,\nTangkas Cipta Optimal (Taco Group), Chubb Life Insurance Indonesia,\nNutrifood Indonesia, Elnusa, Centrepark Citra Corpora, Finnet Indonesia,\nElnusa Petrofin, and Mandiri Utama Finance.<\/p>\n<p>Recipients of Indonesia Brand Excellence in Customer Value 2026\ninclude Bank Mandiri, Livin\u2019 by Mandiri, Mandiri e-Money, Mandiri Credit\nCard, Mandiri Call, Zurich Autocillin, Aspira, Sharp, Solaria, Mustika\nRatu, HM Sampoerna (Sampoerna A, Sampoerna Hijau, Dji Sam Soe, and\nSampoerna A Mild), Good Day, Kopi ABC, Kapal Api, Zurich Travel\nInsurance, Axa Insurance Indonesia, and Bank Syariah Indonesia.<\/p>\n<p>MAS Arya also supported by implementing flexi-hours and\nflexi-location work policies.<\/p>\n<p>The company\u2019s strategy in improving employee well-being focuses on\nthree main aspects.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/characteristics-of-companies-that-survive-intense-competition-1773388315",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}