CHONGQING, KOMPAS.com - The intense competition in the global\nautomotive industry often prompts several manufacturers from China to\nundertake massive market penetration by offering a range of low-priced\nproducts.<\/p>\n
However, a different manoeuvre is being adopted by the giant\nautomotive brand, Changan Automobile.<\/p>\n
Instead of joining in on slashing prices, this manufacturer prefers a\nmature approach by highlighting product differentiation.<\/p>\n
\u201cTherefore, in our overseas development strategy, Changan does not do\nanything very aggressive compared to other Chinese brands,\u201d said Huarong\nto reporters during the Changan Global Strategy Launch press conference\non Wednesday (22\/4\/2026).<\/p>\n
Huarong emphasised that his company is reluctant to get dragged into\nthe current trend of price competition being widely pursued by its\ncompatriots to capture market share.<\/p>\n
To realise this, sales volume is not the only measure of success.<\/p>\n
He added that in overseas markets, besides paying attention to the\nscale of trade volume, what Changan pays most attention to and\nprioritises is localisation.<\/p>\n
This step is considered very crucial, given the current changing\nindustry dynamics and varying regulatory challenges in each region.<\/p>\n
\u201cAs we all know, the competition in the global automotive industry is\ncurrently undergoing major changes. Many countries are implementing\ntrade protectionism policies or other entry barriers,\u201d said Huarong.<\/p>\n
In response to these increasingly stringent regulations, the\nmanufacturer chooses to blend in and invest more deeply in the\ndestination countries of its expansion.<\/p>\n
\u201cFor Changan, the best way to face this situation is through deep\nlocalisation. We want to shift from merely exporting products to taking\nroot in the local market,\u201d said Huarong.<\/p>\n
As a concrete step from this commitment, in accordance with laws and\nregulations in various global regions, Changan will strengthen\ncooperation with local partners and governments.<\/p>\n
The aim is to reduce risks while promoting joint development in the\ntarget countries, from technology, economy, to job creation.<\/p>\n
\u201cWith this approach, we build a harmonious development model that is\nmutually beneficial (win-win solution) and sustainable,\u201d he said.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/changan-ceo-avoid-price-wars-prioritise-strong-localisation-1777006418", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }