{
    "success": true,
    "data": {
        "id": 1796342,
        "msgid": "capturing-advertising-potential-in-the-railway-ecosystem-1781103060",
        "date": "2026-06-10 20:36:00",
        "title": "Capturing Advertising Potential in the Railway Ecosystem",
        "author": "Wisnu Arto Subari",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesia's state railway operator KAI is leveraging its vast network of 629 stations and 6,957 kilometres of track to develop a transit advertising ecosystem. Through its subsidiary KAI Wisata, the company is digitally marketing its 270 million square metres of assets, targeting over 430 million annual passengers. This initiative aims to boost non-transport revenue by offering brands access to a captive audience via experiential and Digital Out-of-Home media.",
        "content": "<p>The increasing dynamism of urban public mobility has positioned\ntransport hubs, from commuter line, MRT, and LRT stations to airports,\nas crucial points in daily activity. This phenomenon has sparked the\nemergence of a new vertical space for the advertising industry known as\nTransit &amp; Mobility Media. Unlike conventional static billboards,\nmedia in the transport sector is now transforming into experiential\nmedia. By utilising Digital Out-of-Home (DOOH) technology, mobility data\nintegration, and programmatic ads, this medium offers the advantage of a\ncaptive audience with long dwell time. PT Kereta Api Indonesia (KAI),\nthrough its subsidiary KAI Wisata, now manages a very extensive media\necosystem. These strategic assets cover 9 Operational Areas and 4\nRegional Divisions across Indonesia. KAI Wisata President Director Raden\nAgus Dwinanto Budiadji revealed that KAI currently has total assets\ncovering 270 million square metres spread across 629 stations along\n6,957 kilometres of railway lines. All this potential is beginning to be\nmarketed digitally to reach a broader market. \u2018As a subsidiary of KAI,\nwe maximise these assets, from major stations to train carriages, as\nbranding media reaching more than 430 million passengers annually,\u2019 said\nAgus Dwinanto in a statement on Wednesday (10\/6). KAI Wisata offers\nvarious collaboration models that can be tailored to a brand\u2019s marketing\nstrategy. This asset transformation is expected not only to increase\nnon-transport revenue for the KAI Group, but also to provide added value\nfor creative industry players and brands in reaching the right audience\namidst high public mobility.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/capturing-advertising-potential-in-the-railway-ecosystem-1781103060",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}