{
    "success": true,
    "data": {
        "id": 1623737,
        "msgid": "cabinet-secretary-discusses-with-yovie-raffi-on-making-indonesian-language-global-1773877851",
        "date": "2026-03-19 05:54:55",
        "title": "Cabinet Secretary discusses with Yovie-Raffi on making Indonesian language global",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Social Policy",
        "summary": "Cabinet Secretary Teddy Indra Wijaya held a productive discussion with Presidential Special Staff Yovie Widianto and Presidential Envoy Raffi Ahmad, focusing on strategies to promote the Indonesian language worldwide as a tool for cultural identity and economic growth in the creative sector. The meeting emphasised cross-sectoral coordination and drew inspiration from how South Korean language has gained global traction through K-Pop and films, suggesting similar approaches via Indonesian music, films, and arts to popularise key words from the language. This initiative aims to leverage Indonesia's rich vocabulary to enhance national branding and international cultural influence.",
        "content": "<p>Jakarta (ANTARA) - Cabinet Secretary Teddy Indra Wijaya, along with\nPresidential Special Staff Yovie Widianto and Presidential Envoy Raffi\nAhmad, held a discussion on several strategic issues, including\nstrategies to make the Indonesian language global.<\/p>\n<p>Teddy stated that the discussion with Presidential Special Staff for\nthe Creative Economy Yovie Widianto and Presidential Envoy for Youth\nDevelopment and Performing Arts Workers Raffi Ahmad was productive, with\nan emphasis on strengthening cross-sectoral coordination. The discussion\nsession lasted approximately two hours at the Office of the State\nSecretariat, Presidential Palace Complex, Jakarta.<\/p>\n<p>\u201cOne of the main points discussed was the proposal to position the\nIndonesian language not only as a communication tool, but also as\ncreative capital and a source of national identity that can drive growth\nin the creative economy,\u201d said Teddy when contacted in Jakarta on\nThursday, explaining the content of his meeting with the President\u2019s\nspecial staff and envoy on Wednesday afternoon (18\/3).<\/p>\n<p>Teddy continued that the Indonesian language as the nation\u2019s identity\nand self must be able to go global, particularly through media such as\narts, films, and music.<\/p>\n<p>He then gave the example of the Korean language, which is now global\nthanks to the influence of K-Pop music and films.<\/p>\n<p>\u201cFor example, South Korea continues to introduce several words in the\nKorean language in the arts, such as saranghae (translation: I love you,\ned.). In Mandarin, for example, ni hao (translation: hello, ed.). Xiexie\n(translation: thank you, ed.),\u201d he said.<\/p>\n<p>Therefore, the Indonesian language also has the same opportunity to\nbe introduced to the global audience through films, music, and other\ncultural products.<\/p>\n<p>\u201cFrom hundreds of thousands of words in the Indonesian language,\nthere must be one or two words that go global. Through music, films, and\narts. We spread the influence of Indonesian culture and language to the\ninternational world,\u201d said Teddy.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/cabinet-secretary-discusses-with-yovie-raffi-on-making-indonesian-language-global-1773877851",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}