{
    "success": true,
    "data": {
        "id": 1861764,
        "msgid": "byd-tech-culture-fest-2026-arrives-in-bandung-showcasing-eco-friendly-technology-1784123426",
        "date": "2026-07-15 19:36:00",
        "title": "BYD Tech Culture Fest 2026 Arrives in Bandung, Showcasing Eco-Friendly Technology",
        "author": "Sugeng",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "BYD Motor Indonesia has launched the BYD Tech Culture Fest 2026 in Bandung, offering test drives and interactive experiences to promote electric and hybrid vehicle technology. The event, supported by the city's deputy mayor, aims to accelerate the adoption of low-emission vehicles in a region showing strong enthusiasm for electrification. The company also highlighted its expanding after-sales network and the growing market share of electric vehicles in Indonesia, which has surpassed 20%.",
        "content": "<p>A different kind of activity was seen at the 23 Paskal Shopping\nCenter in Bandung on Wednesday, as PT BYD Motor Indonesia presented the\nBYD Tech Culture Fest 2026 to the public. The festival, running until 19\nJuly, features a range of interactive experiences, from test drives of\nthe latest BYD M6 and Denza D9 vehicles to a Monster Track Experience,\nB5 Challenge, interactive technology booths, and various family\nactivities and culinary areas. Operation Director of PT BYD Motor\nIndonesia, Nathan Sun, stated that the event is an effort to bring\nfuture mobility technology closer to the public through a concept that\ncombines technology, lifestyle, and community experience. He added that\nBandung was chosen due to its high enthusiasm for the development of\nelectric vehicles. Following successful events in several other cities,\nBYD returned to provide the public with direct experience of the\ncompany\u2019s developed technologies. \u2018Public mobility continues to evolve,\nand more people understand the importance of more efficient and\nenvironmentally friendly vehicles. That is why we want the public not\njust to see, but to directly experience BYD technology,\u2019 he emphasised.\nDuring the event, BYD also introduced its Dual Mode (DM) or Plug-in\nHybrid Electric Vehicle (PHEV) technology, which combines the e-Platform\n3.0, Blade Battery, and the latest generation DM platform. The DM\ntechnology encompasses four main zones: \u2018Gesit\u2019 representing responsive\nyet smooth acceleration; \u2018Andal\u2019 representing the adaptive working of\nthe DM technology in various road conditions; \u2018Senyap\u2019 representing a\nquiet construction with minimal vibration; and \u2018Super Irit\u2019 providing\nenergy efficiency optimisation for daily use or long trips. Visitors can\nalso experience the capabilities of the DENZA B5 through the Monster\nTrack Offroad, which presents various obstacles such as extreme\ninclines, bumpy tracks, and seesaws. This feature demonstrates the\nvehicle\u2019s drive system and control capabilities in maintaining traction,\nstability, and driving comfort. Meanwhile, in the Speed Test Ride area,\nthe public has the opportunity to try out the performance of the BYD\nSeal 6 DM, which is soon to be launched in Indonesia. A test drive route\nis also prepared to showcase the handling capabilities, energy\nefficiency, cabin comfort, and smart features of BYD vehicles. Nathan\nrevealed that since entering the Indonesian market in 2024, BYD has\ndelivered approximately 97,000 units to consumers across the country.\nSpecifically in West Java, more than 10,500 BYD vehicles are already in\noperation. To support after-sales service, the company is also\ncontinuously expanding its dealer network. \u2018We currently have around 100\nshowrooms throughout Indonesia. In West Java alone, 15 dealers are\nalready operating, and this year we are targeting an increase to around\n30 dealers to make it easier for the public to access sales and\nservice,\u2019 he explained. Nathan added that the penetration of electric\nvehicles in Indonesia has seen a significant surge. While the market\nshare for electric vehicles was around 1% in 2021, it has now exceeded\n20%. \u2018The electrification journey in Indonesia has just begun. We will\ncontinue to present innovations so that people who still use fossil fuel\nvehicles become more confident in switching to electric or Dual Mode\nvehicles,\u2019 he said. On the same occasion, Bandung Deputy Mayor Erwin\nwelcomed the holding of the BYD Tech Culture Fest in the city. He noted\nthat the people of Bandung are known to be open to developments in\nscience and technology, including environmentally friendly vehicles. \u2018We\nhope more residents will switch to using low-emission vehicles so that\nenvironmental quality also improves,\u2019 he explained. He assessed that the\nuse of new technology vehicles is one solution to reduce carbon\nemissions amidst the high number of motor vehicles in Bandung. Support\nalso came from the BYD user community. The General Chairperson of Beyond\nCommunity, Eko Budiharsono, said the community, which was established\nwhen BYD entered Indonesia, now has more than 3,000 members. According\nto Eko, after-sales service is one of the advantages felt by users,\nranging from spare parts availability and emergency services to vehicle\nsoftware updates that can improve performance and energy efficiency. \u2018We\nfeel BYD\u2019s after-sales service is very good. Communication with the\nprincipal is also open, so various issues can be resolved quickly. That\nis what makes user trust continue to increase,\u2019 he concluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/byd-tech-culture-fest-2026-arrives-in-bandung-showcasing-eco-friendly-technology-1784123426",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}