We don't use \"today\" -- which day, Monday, Tuesday, etc?<\/p>\n
Notes: Sponsored article for ASEAN Marketing Forum 2005<\/p>\n
Philip Kotler Center for ASEAN Marketing launched<\/p>\n
MarkPlus&Co will host, in Jakarta today, two important
\ninternational gatherings -- the launch of the long awaited non-
\nprofit marketing organization, the Philip Kotler Center for ASEAN
\nMarketing, and the inaugural ASEAN Marketing Forum.<\/p>\n
The ASEAN-based consulting company -- founded by Asia's
\nleading marketing strategist, Hermawan Kartajaya -- will
\ninaugurate the new marketing center at the ASEAN Secretariat.<\/p>\n
With its aim of supporting an ASEAN-ist marketing strategy as
\na formidable approach to competing in the region, the think-tank
\nwill also stage its first event at the same venue: ASEAN
\nMarketing Forum 2005.<\/p>\n
With a population of about 500 million, a combined gross
\ndomestic product of US$737 billion, and total trade of $720
\nbillion, ASEAN today is very much an essential force on the
\nglobal economic playing field. Along with China and India, ASEAN
\nis on the verge of becoming a new global economic power center.<\/p>\n
At the government level, ASEAN member countries have agreed to
\nestablish one community for the ten-member nations by 2020.<\/p>\n
The ASEAN Community, comprising Brunei, Cambodia, Indonesia,
\nLaos, Malaysia, Myanmar, the Philippines, Singapore, Thailand,
\nand Vietnam, will rest on three pillars, the ASEAN Security
\nCommunity (ASC), ASEAN Economic Community (AEC), and ASEAN Socio-
\nCultural Community (ASCC).<\/p>\n
One thing that has spurred marketers' interest is that by
\n2020, ASEAN -- one of the world's most successful regional
\ngroupings -- sees itself becoming a single market and regional
\nproduction base.<\/p>\n
As a single market, ASEAN will be targeted by both
\nmultinationals focusing on ASEAN and locals going regional.<\/p>\n
Multinationals think of ASEAN as a prospective, unsaturated
\nmarket. On the other hand, local firms seeking to expand their
\nbusinesses see ASEAN as a real, tangible market to go after as
\nthe Asia Pacific region is too far away for them. That is why
\nASEAN has now become one of Asia's major geo-economic
\nattractions, besides China and India, for businesses across the
\nglobe.<\/p>\n
One direct consequence of a single ASEAN market is that for
\nmultinational corporations and local companies seeking entry into
\nthe ASEAN market, they will need to adopt a regional marketing
\napproach.<\/p>\n
Specifically, they will need ASEAN marketing approaches. This
\nis where the Philip Kotler Center for ASEAN Marketing, a non-
\nprofit organization, fits in, convincing ASEAN marketers that
\nASEAN marketing is far more formidable than local or global
\nmarketing.<\/p>\n
Co-founded by Phillip Kotler, the world's number one marketing
\nauthority, Hermawan Kartajaya, and Hooi Den Huan, an Associate
\nProfessor at Nanyang Business School, Singapore, the Philip Kotler
\nCenter for ASEAN Marketing aims to promote regional marketing in
\nthe ASEAN region, while encouraging ASEAN marketers to support
\nthe ASEAN Community 2020 and further enhance the ASEAN brand.<\/p>\n
It envisions the creation of ASEAN Marketing 2020, which will
\nequip regional marketers with global standards, regional
\nperspectives and local champions.<\/p>\n
This regional-based, non-profit-making organization is
\nheadquartered in Jakarta and aims to make this city the capital
\nof ASEAN Marketing. Besides the fact that the ASEAN Secretariat
\nis located in Jakarta, Indonesia, as the biggest country in the
\nregion, has 40 percent of ASEAN's population and is considered to
\nbe the anchor of ASEAN.<\/p>\n
The center will be launched by ASEAN Secretary-General Ong
\nKeng Yong. Among the highlights of the event will be the launch
\nof a commemorative first-day cover by Hana Suryana, the president
\ndirector of Pos Indonesia, the launch of the book Think ASEAN co-
\nauthored by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan,
\nand a video link-up with Philip Kotler in Chicago.<\/p>\n
The launch of the center also features distinguished speakers
\nfrom academia, government and the business world. Among these
\nwill be Lim Chong Yah (Emeritus Professor, Nanyang Technological
\nUniversity), and Indonesian Minister of Trade H. Dr. Mari E
\nPangestu.<\/p>\n
Marketing Forum<\/p>\n
The launch of the Philip Kotler Center for ASEAN Marketing
\nwill be followed by the inauguration of the ASEAN Marketing
\nForum, which will be attended by prominent marketers from across
\nthe region.<\/p>\n
The forum will provide up-to-date regional market information.
\nThere will be a special lunch talk by Tony Fernandes, Group CEO
\nof AirAsia -- the pride of Southeast Asia.<\/p>\n
Experts from the region's professional marketing bodies will
\nalso provide market updates on their respective countries.<\/p>\n
As ASEAN is set to become a single market, marketing reach
\nmust no longer be limited to the home market but will need to be
\nlarger in scope, reaching the entire Southeast Asia region.<\/p>\n
This has the potential to create serious business threats to
\nthe local players in each country. However, the regionalization
\nof ASEAN also offers huge marketing opportunities. The
\nincreasingly dynamic and tangible ASEAN market is attract both
\nlocal players and multinationals seeking to expand their
\nbusinesses. It is up to them to exploit this lucrative regional
\nmarket that has half a billion consumers.<\/p>\n
In his concluding remarks, Hermawan Kartajaya, also the
\nPresident of the World Marketing Association for ASEAN Marketing,
\nsaid he believes that the future starts today, at this second. He
\nargued that the globalization era is a done deal; it is now the
\ntime for regionalization.<\/p>\n
The year 2020, which envisions ASEAN as a single market and
\nregional production base, is already happening today. Of course,
\nthere are still hurdles to ASEAN integration. However, progress
\ntowards integrating the regional economy has been made and the
\nresults are already visible to some extent.<\/p>\n
At the government level, initiatives, schemes and measures
\nare increasingly being put forward and negotiated, while at the
\nprivate sector level, some businesses with proactive attitudes
\nalready benefit from a \"think-regional\" mind-set.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/bwe-dont-use-today-which-day-monday-tuesday-etcb-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}