Digital marketing practitioner and CEO of Kreta Digital, Aldo Pasha\nPermana, shared his views on changing consumer behaviour, the importance\nof building a digital presence, and the use of artificial intelligence\n(AI) to help business owners make faster and more measurable decisions.\nDrawing on more than 12 years of experience in digital marketing and\nbusiness development, Aldo said technology is not just about trends. He\nalso provided examples relevant to business activities, from building\nbranding and reading customer responses to processing sales data and\nusing AI as a tool to identify business growth opportunities.<\/p>\n
According to Aldo, the challenge for business owners today is not\nonly keeping up with technological developments but also understanding\nwhich technology suits their business needs. \u201cDigitalisation does not\nhave to start with complicated processes or expensive technology.\nBusiness owners can begin with simple things, such as understanding\ncustomers through sales data, reading consumer reviews, strengthening\ndigital presence, and using AI to help spot things that may previously\nhave been overlooked,\u201d Aldo said while speaking at the Sumatera Witel\nCatch Up \u2013 Riau Edition event themed \u2018Go Digital, Stay Relevant:\nNgobrolin Digitalisasi, AI, Bisnis & Pengalaman di Dunia Nyata\u2019, at\nKeboon Kopi, Batam, Thursday (27\/8\/2026).<\/p>\n
In his presentation, Aldo also explained that AI is not there to\nreplace the role of business owners. The technology can serve as a\ncompanion in reading business conditions, formulating the right\nquestions, and providing alternative actions based on available data.\n\u201cAI does not replace the owner in making decisions. AI helps the owner\nsee their business more clearly. The final decision still requires\nexperience, understanding of customers, and intuition from the person\nrunning the business,\u201d he explained.<\/p>\n
Aldo is Co-Founder and CEO of Kreta Digital, a digital marketing and\ncreative agency based in Batam. Throughout his professional career, he\nhas been involved in developing digital strategies, marketing, branding,\nSEO, advertising, and communications for various types of businesses.\nThis experience meant his material did not stop at concepts but also\nillustrated the challenges and application of digitalisation in everyday\nbusiness.<\/p>\n
He hopes more business owners, especially SMEs in the Riau Islands,\nwill begin to see technology and AI as tools that can be used\npractically according to their respective capabilities and needs. \u201cNot\nall businesses have to use the same strategy. What matters is having the\ncourage to start, understanding business goals, and then choosing\ntechnology that can genuinely help. Businesses that are willing to learn\nand adapt will have a greater chance of remaining relevant,\u201d Aldo\nsaid.<\/p>\n
The Sumatera Witel Catch Up \u2013 Riau Edition was a collaborative event\nbetween Sumatera Witel Telkom and Tangan Di Atas (TDA) Kepulauan Riau\nRegion. The event served as a space for sharing knowledge, discussion,\nand collaboration to strengthen digital capabilities and the\ncompetitiveness of business owners. In addition to Aldo Pasha Permana,\nthe event also featured Account Manager Business Services Witel Riau,\nMuhamad Rizky, who delivered a WMS Talk session themed \u2018Branding and\nMaintaining Business Existence in the Digital Era.\u2019 Through this\ncollaboration, Sumatera Witel Telkom and TDA Kepri encouraged the\nformation of a business ecosystem that is more adaptive to technological\ndevelopments.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/businesses-urged-to-use-ai-for-faster-measurable-decision-making-1787914358", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }