Competition in Indonesia\u2019s electric motorcycle industry is heating up\nwith the influx of new players. Amid price pressures and potential\nthinning margins by 2026, industry players still see promising growth\nopportunities.<\/p>\n
Alva CEO Purbaja Pantja considers the tight competition a positive\nsignal for the future of the two-wheeled electric vehicle sector in the\ncountry.<\/p>\n
\u201cIf we talk about competition, it\u2019s true that it\u2019s already very\ntight, and I see it as something optimistic that the electric motorcycle\nbusiness players also have the same enthusiasm, meaning that these\nplayers feel this is a good industry to pursue. With that, we can be\noptimistic together that this industry will continue to develop going\nforward,\u201d he stated in a written remark (12\/4\/2026).<\/p>\n
On the other hand, the readiness of the domestic industry is key to\nfacing market dynamics. Strengthening local content up to the supply\nchain is seen as determining the resilience of business players amid\ncost pressures.<\/p>\n
\u201cWe will continue to support the national industry here. Our TKDN is\nnow around 40% for all our products. And we also know that from the\ngovernment side, there are plans to increase TKDN to 60%, right? So all\nthe steps we take are aimed at achieving the targets that the government\nhas set,\u201d he said.<\/p>\n
These efforts are also directed towards strengthening the overall\nelectric vehicle ecosystem, from upstream to downstream, which is\nexpected to support long-term industry growth.<\/p>\n
Amid price competition, another challenge comes from consumer\nperceptions, particularly regarding resale value and the durability of\nelectric motorcycles. Alva positions after-sales service as one of the\nmain strategies to build market trust.<\/p>\n
\u201cHow we ensure that our after-sales service continues to run well.\nAlso matters related to our commitment to ensure that the necessary\nparts, the required spare parts, are available over the long term,\u201d he\nexplained.<\/p>\n
In addition, flexibility in services for users is continuously\ndeveloped to increase comfort and consumer confidence in the long\nterm.<\/p>\n
As government incentives for electric motorcycle purchases end,\nconcerns about purchasing power have arisen. However, Alva sees the\nfoundation of market demand now stronger compared to the initial\nadoption phase.<\/p>\n
\u201cAccording to us, that time has passed in the sense that market\neducation regarding electrification has already occurred. So if we talk\nabout future demand, we feel confident that the demand is already formed\nand will continue to grow going forward,\u201d he revealed.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/business-leader-predicts-the-fate-of-electric-motorcycles-in-indonesia-1775994696", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }