{
    "success": true,
    "data": {
        "id": 1615558,
        "msgid": "business-expansion-supported-by-modern-operations-btn-ensures-full-banking-services-delivery-1773597254",
        "date": "2026-03-16 00:17:10",
        "title": "Business Expansion Supported by Modern Operations, BTN Ensures Full Banking Services Delivery",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Banking",
        "summary": "PT Bank Tabungan Negara (BTN) is expanding its business through operational modernisation, branch upgrades, and digital service development as part of its 2025\u20132029 strategic vision to become the \"Primary Partner in Indonesian Family Financial Empowerment\". The bank is strengthening its sustainable funding engine, enhancing product propositions and cross-selling strategies, and transitioning from a mortgage-focused institution to offering comprehensive full banking services including payroll, credit cards, investments, and working capital financing.",
        "content": "<p>PT Bank Tabungan Negara (Persero) Tbk is undertaking efficient\nbusiness expansion through updates to credit operations, modernisation\nof branch offices, and development of digital services. This initiative\nrepresents efforts to accelerate business transformation to strengthen\ncustomer service.<\/p>\n<p>Operations Director BTN I Nyoman Sugiri Yasa stated that this\ntransformation is part of implementing BTN\u2019s new vision for the\n2025\u20132029 period: to become the \u201cPrimary Partner in Indonesian Family\nFinancial Empowerment\u201d.<\/p>\n<p>This vision is executed through several strategies outlined in the\ncorporate plan, including strengthening the sustainable funding engine,\nincreasing product propositions and cross-selling, and delivering\ncomprehensive banking services (full banking services) with improved\ncustomer experience.<\/p>\n<p>\u201cWe will change the perception that BTN can only provide limited\nbanking services. What we mean is that for family finances, there is\nfinancing, investment, transactions, and all manner of other banking\nneeds. Especially in this digital era,\u201d said Nyoman during the Talk Show\n&amp; BTN Journalism and Photography Awards 2026 at Menara 1 BTN\nBallroom, Jakarta, on Sunday, 15 March 2026.<\/p>\n<p>Nyoman highlighted the importance of strengthening the sustainable\nfunding engine to ensure business continuity. Funding is the primary\nfuel for banks to carry out financing activities. Without strong funding\nsupport, banks cannot optimally distribute financing to the public.<\/p>\n<p>\u201cTherefore, strengthening funding is one of the main focuses being\ncontinuously improved. This effort is undertaken to ensure the\navailability of stable and sustainable funding sources, so that BTN can\ncontinue to perform its intermediation function and expand financing\ndistribution,\u201d he said.<\/p>\n<p>BTN is also continuously working to present a holistic banking\nproposition, meaning the bank seeks to strengthen product propositions\nwhile improving cross-selling strategy. In this regard, BTN is not only\nfocused on housing finance or mortgage (KPR), but is beginning to move\ntowards services beyond mortgage.<\/p>\n<p>With this approach, BTN aims to offer more comprehensive banking\nservices to customers, such as payroll services, credit cards,\ninvestment products, BTN Light Credit (KRING) for home renovation,\nmultipurpose credit, vehicle financing for cars and motorcycles, and\nworking capital credit.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/business-expansion-supported-by-modern-operations-btn-ensures-full-banking-services-delivery-1773597254",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}