{
    "success": true,
    "data": {
        "id": 1921434,
        "msgid": "btn-issues-9-800-usu-co-branding-student-cards-to-expand-campus-support-1786783927",
        "date": "2026-08-15 14:54:41",
        "title": "BTN issues 9,800 USU co-branding student cards to expand campus support",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Banking",
        "summary": "PT Bank Tabungan Negara (BTN) has issued approximately 9,800 co-branding student identity cards (KTM) for Universitas Sumatera Utara (USU) as part of its strategy to strengthen transactional banking and build long-term relationships with younger generations. The cards integrate student identity functions with BTN banking services and access to the bank's digital ecosystem, bal\u00e9 by BTN. The initiative follows similar collaborations with Universitas Diponegoro and Universitas Negeri Semarang, bringing the total number of co-branding cards launched in August 2026 to around 38,800.",
        "content": "<p>PT Bank Tabungan Negara (BTN) is expanding its support for the\ntransaction ecosystem within higher education through the issuance of\napproximately 9,800 co-branding student identity cards (KTM) in\ncollaboration with Universitas Sumatera Utara (USU). The move is part of\nBTN\u2019s transformation to strengthen its transactional business while\nbuilding long-term relationships with the younger generation, according\nto BTN President Director Nixon L.P. Napitupulu. The launch took place\nduring USU\u2019s Introduction to Campus Life for New Students (PKKMB) event\nin Medan. The 9,800 cards comprise around 8,300 cards for new\nundergraduate students from 16 faculties and 1,500 cards for\npostgraduate students. The USU-BTN co-branding KTM integrates student\nidentity functions with access to BTN banking services, allowing\nstudents to use the card for daily transactions and to access the bank\u2019s\ndigital ecosystem, bal\u00e9 by BTN. Nixon, who is also a USU alumnus, said\nthe collaboration held special meaning for him. Speaking before\nthousands of new students, he recalled undergoing the same phase as a\nUSU student and urged them to work hard during their studies and make\ntheir families proud. He noted that USU students would now use a student\nidentity card that also functions as an ATM, and expressed hope that\nstudents would use the bal\u00e9 by BTN super app to access special\nprogrammes and discounts. The collaboration with USU is part of BTN\u2019s\nstrategy to expand its role as a transactional bank, complementing the\ncompany\u2019s strength in housing finance. The higher education ecosystem is\na strategic segment for increasing transactions and low-cost funding\nwhile expanding BTN\u2019s customer base. For BTN, relationships with\nstudents are built for the long term, from transaction needs during\nuniversity, entering the workforce and starting businesses, to the later\nphase of owning a first home. The USU collaboration continues BTN\u2019s\nstrategy of strengthening support for Indonesia\u2019s higher education\necosystem. In August 2026, BTN also launched co-branding KTM with\nUniversitas Diponegoro (Undip) for around 17,000 new students and\nintroduced integrated KTM for nearly 12,000 new students at Universitas\nNegeri Semarang (Unnes). With the addition of around 9,800 USU cards,\napproximately 38,800 BTN co-branding KTM were launched through\ncollaborations with the three universities in August 2026. This\nexpansion serves as an entry point for BTN to enlarge its transaction\necosystem and introduce financial services to the younger generation.\nGoing forward, the collaboration between BTN and USU will be expanded to\ninclude digitalisation of financial services, financial literacy,\nstudent entrepreneurship development, and services for academic staff\nand alumni. BTN aims to become a strategic banking partner for USU. In\naddition to the KTM launch, BTN handed over 10 Lahsamor units, organic\nwaste processing machines, to support environmental management at USU.\nThe initiative aligns with BTN\u2019s commitment to supporting sustainability\nby expanding the company\u2019s role in delivering economic, social and\nenvironmental value to the community.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/btn-issues-9-800-usu-co-branding-student-cards-to-expand-campus-support-1786783927",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}