INFO TEMPO - PT Bank Tabungan Negara (Persero) Tbk (BTN) is expanding\nits services into the wealth management segment through BTN Private and\nBTN Prioritas. This initiative coincides with the celebration of the\nLunar New Year, which serves as an occasion to appreciate BTN Private\nand BTN Prioritas customers.<\/p>\n
BTN has traditionally focused on providing home loan (KPR) financing,\nparticularly subsidized KPR. Therefore, the development of this segment\nis expected to strengthen customer trust and loyalty as the primary\nfoundation for the growth of the company\u2019s wealth management\nservices.<\/p>\n
Wakil Direktur Utama BTN Oni Febriarto Rahardjo stated that BTN must\nbe able to serve all customer needs. This transformation is supported by\nsolid financial performance. Throughout 2025, BTN recorded a\nconsolidated net profit of Rp 3.5 trillion, growing 16.4 percent\nyear-on-year (YoY).<\/p>\n
The company\u2019s total consolidated assets reached Rp 500 trillion,\nspecifically Rp 527.8 trillion, an increase of 12.4 percent YoY,\nsupported by credit growth of 11.9 percent YoY to Rp 400.6 trillion.<\/p>\n
\u201cIf we want to become a comprehensive bank, we must be able to offer\nproducts and services that are comparable to other banks. We will\ncontinue to develop these products and services, of course, with the\nbest quality,\u201d said Oni at the BTN Economic Outlook & Chinese New\nYear 2026 event at The Ritz-Carlton Pacific Place, Jakarta, on Monday,\nFebruary 23, 2026.<\/p>\n
This achievement serves as important capital for entering 2026, which\nis known as the Year of the Fire Horse. Oni explained that the\nphilosophy of the horse as a hard worker and fire as a symbol of burning\nspirit aligns with the direction of BTN\u2019s transformation.<\/p>\n
\u201cIn the future, we will further improve this. In the 2026 business\nplan, we are targeting a profit of Rp 4 trillion. We want to optimize\nthis momentum for sustainable growth and profit,\u201d said Oni.<\/p>\n
Macroeconomically, Indonesia\u2019s economic growth, which is in the range\nof 5.2\u20135.6 percent, is seen as an opportunity. As a developing country,\nIndonesia still has a lot of potential for new business. Therefore, the\ngrowth momentum must be utilized appropriately.<\/p>\n
Oni emphasized the importance of the concept of investment with\npurpose. Investment should not simply involve placing funds without\nplanning. \u201cIt\u2019s not just about having money and putting it in deposits\nor other instruments. We must know which sectors are prospective and\nprofitable,\u201d he said.<\/p>\n
According to him, wealth management is not just about numbers, but\nalso about long-term vision and intergenerational sustainability.\nTherefore, BTN is committed to providing comprehensive investment\nsolutions, personalized guidance, and exclusive services with principles\nof prudence and professionalism.<\/p>\n
Oni also appreciated the strategic partners, ranging from investment\nmanagers, insurance companies, securities firms, to other partners. This\ncollaboration allows BTN to offer the best products and solutions for\ncustomers.<\/p>\n
With the theme \u201cThe Fire Horse Economy: Investing with Purpose,\nBuilding Legacy,\u201d BTN wants to emphasize the importance of\npurpose-driven investment, disciplined risk management, and measurable\nportfolio diversification. \u201cWe are not just a product provider, but a\nstrategic partner that accompanies customers on their financial\njourney,\u201d said Oni.<\/p>\n
In the future, BTN will strengthen its wealth management services\nthrough product innovation, improving the capabilities of its advisory\nteam, and digitizing services without eliminating personal touch. BTN is\nalso committed to maintaining customer trust with integrity and\nprofessionalism.<\/p>\n
\u201cWith a strong performance foundation and a well-directed\ntransformation strategy, BTN is optimistic that it can continue to grow\nand strengthen its position among the top five national banks,\u201d said\nOni.<\/p>\n
Direktur Network and Retail Funding BTN Rully Setiawan said that\nstrengthening wealth management services is an important part of BTN\u2019s\ntransformation towards Beyond Mortgage. In terms of customer\nsegmentation, BTN divides its wealth management services into several\ntiers, namely Prospera with a balance starting from Rp300 million,\nPrioritas with a minimum fund of Rp500 million, and Private Banking with\nfunds above Rp15 billion.<\/p>\n
According to Rully, the trend of acquiring and upgrading customers\nshows positive performance. BTN\u2019s Asset Under Management (AUM) has now\nreached around Rp20 trillion, growing more than 20 percent annually\ncompared to last year.<\/p>\n
\u201cWe maintain the acquisition of new customers with a tiered target.\nWe upgrade from Prospera to Prioritas, and then upgrade Prioritas\ncustomers to Private Banking,\u201d he explained.<\/p>\n
The strengthening of wealth management services is in line with BTN\u2019s\nstrategic move to no longer focus solely on housing finance, but also to\noffer credit cards, automotive loans (KKB), Buy Now Pay Later (BNPL),\nand various investment products. This strategy also strengthens BTN\u2019s\nposition as the leading consumer bank among the Himbara banks.<\/p>\n
\u201cWe will fulfill all consumer and investment needs this year,\u201d said\nRully.<\/p>\n
Rully is optimistic about 2026 with a strategy of building stronger\nrelationships with customers, especially through lifestyle approaches\nand integrated financial services. One of them is through Bale by BTN,\nwhich is developed as an integrated transaction center, ranging from the\npurchase of mutual funds and shares, payments with QRIS and credit\ncards, BNPL features, to automotive financing facilities.<\/p>\n
\u201cWith this ecosystem, BTN is targeting more solid and sustainable\nbusiness growth,\u201d said Rully. (*)<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/btn-expands-wealth-management-services-targets-rp-4-trillion-in-profit-by-2026-1772028635", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }