The President Director of Bank Tabungan Negara (Persero) Tbk, BTN,\nNixon LP Napitupulu, is confident that demand remains present despite\nsluggish public purchasing power. \u201cIn fact, at this time, we are\ncreating more opportunities so that the market continues to function,\u201d\nsaid Nixon at the Gelora Bung Karno Stadium complex in Jakarta,\nSaturday, 13 June 2026.<\/p>\n
Nixon emphasised that market players cannot change the external\nconditions that affect public purchasing power. However, according to\nhim, these conditions should not limit entrepreneurs from stimulating\ndemand to keep the economy moving. One way to create demand, he\nrevealed, is by organising large-scale events that attract crowds. \u201cWhat\nwe can change is how we respond to those conditions to turn them into\nsomething better,\u201d he remarked.<\/p>\n
These statements were made by Nixon during the BTN Jakarta\nInternational Marathon (JAKIM) agenda, a marathon race organised by the\nJakarta Provincial Government in collaboration with BTN. He shared that\n10,000 Nike-branded jackets were purchased by marathon participants when\ncollecting their mandatory race packs. He even noted that Nike decided\nto open a pre-order system because the available stock was completely\nsold out.<\/p>\n
Nixon is optimistic that the economic circulation from this running\nevent will reach IDR 225 billion. This target, he disclosed, is an\nincrease of nearly twofold compared to last year\u2019s figure of IDR 125\nbillion. He stated that the enthusiasm of the younger generation is one\nof the pillars of the event\u2019s success. \u201cThey are still driven to do\nsomething new. I am confident that the economic value this year will be\nmuch larger,\u201d he said.<\/p>\n
This year\u2019s BTN JAKIM was held over two days, from 13\u201314 June 2026,\nfeaturing 5-kilometre and 10-kilometre running categories. Nixon stated\nthat BTN JAKIM has become the largest running tournament in Indonesia,\nwith 45,000 participants. In addition to Indonesian citizens, he\nmentioned that approximately 1,000 foreign nationals, including\ninternational athletes, participated in the race on the first day.<\/p>\n
Nixon stated that BTN JAKIM provided prizes exceeding IDR 100 million\nfor the winners this year. He also encouraged the event to achieve \u2018gold\nlabel\u2019 status, which would ensure even higher prize values in the\nfuture.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/btn-ceo-discusses-demand-conditions-amid-weakening-purchasing-power-1781337108", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }