{
    "success": true,
    "data": {
        "id": 1811081,
        "msgid": "btn-and-rumah123-strengthen-digital-property-ecosystem-with-integrated-home-ownership-access-1781805103",
        "date": "2026-06-18 23:54:08",
        "title": "BTN and Rumah123 Strengthen Digital Property Ecosystem with Integrated Home Ownership Access",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Property",
        "summary": "State-owned Bank BTN and property portal Rumah123 have deepened their strategic partnership to offer an integrated digital home-buying journey. The collaboration connects property search with mortgage financing on a single platform, targeting the 63.5% of home seekers who are Gen Z and Millennials. The move reflects a broader shift in consumer behaviour, with BTN noting that 95.3% of its mortgage debtors now come from these younger demographics.",
        "content": "<p>PT Bank Tabungan Negara (Persero) Tbk (BTN) has partnered with PT Web\nMarketing Indonesia (Rumah123) in a strategic collaboration to provide\neasier and more integrated access to housing for the Indonesian public.\nThe partnership links property search services and financing access\nwithin a single digital ecosystem, enabling a more practical and guided\nhome ownership process.<\/p>\n<p>BTN President Director Nixon LP Napitupulu emphasised that the\ncollaboration is a crucial step in strengthening Bale by BTN. \u201cThe\nintegration of Rumah123 property listings into Bale by BTN will provide\ncustomers with much easier access to search for properties, check their\nmortgage (KPR) readiness, and obtain end-to-end financing services on\none digital platform,\u201d Nixon stated on Thursday, 18 June 2026.<\/p>\n<p>He noted that shifting consumer behaviour is the main driver behind\nthis digital transformation. The home-buying process no longer begins at\na marketing gallery but starts from a smartphone screen. Data shows that\n63.5% of home searches originate from Gen Z and Millennials aged 18\u201344,\nwho are the primary drivers of property demand in Indonesia, with a\ncombined population reaching 140.3 million, or nearly 49.3% of the total\npopulation.<\/p>\n<p>As part of the collaboration, Rumah123 users can access a feature to\ncheck their BTN mortgage readiness and receive integrated assistance\nduring the financing application process. Conversely, more than 4.8\nmillion active Rumah123 listings, including auction assets and various\nhousing options, can be accessed through Bale by BTN in a connected\ndigital experience.<\/p>\n<p>\u201cWe want to ensure that the process of owning a home becomes\nincreasingly easy, fast, and comfortable. In fact, BTN mortgage debtors\nare now dominated by Gen Z and Millennials, accounting for 95.3%. This\nis strong evidence that the future of the housing finance industry is a\ndigital future,\u201d Nixon added.<\/p>\n<p>Darius Cheung, Chief Executive Officer of 99 Group Indonesia, the\nparent company of Rumah123, stated that this integration reflects\nRumah123\u2019s long-term commitment to accompanying consumers at every stage\nof their home ownership journey.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/btn-and-rumah123-strengthen-digital-property-ecosystem-with-integrated-home-ownership-access-1781805103",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}