{
    "success": true,
    "data": {
        "id": 1809978,
        "msgid": "brilink-agent-expands-to-five-locations-in-jayapura-bringing-financial-access-closer-1781776588",
        "date": "2026-06-18 15:48:03",
        "title": "BRILink Agent expands to five locations in Jayapura, bringing financial access closer",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Banking",
        "summary": "A local entrepreneur in Jayapura has grown his small kiosk into a network of five BRILink Agent outlets, significantly improving access to banking services in the Papua region. Darwin Chandra's initiative, which includes mobile service units, now handles up to 500 daily transactions and employs 15 staff, predominantly Indigenous Papuans. BRI reports its BRILink Agent programme now reaches over 80 per cent of Indonesian villages, supporting financial inclusion and local economic growth.",
        "content": "<p>Amid growing public demand for easily accessible financial services,\nthe presence of BRILink Agents has become a solution to bring banking\nservices closer to communities across various regions, while also\nopening up business opportunities and employment, as seen in Jayapura.\nOne success story comes from Darwin Chandra, a local entrepreneur in\nJayapura who successfully developed his modest kiosk into a reliable\nBRILink Agent network that meets the transaction needs of the community.\nHe started his business with a small kiosk named Hari-Hari, established\non 14 February 2011 in the Abepura district of Jayapura City, Papua\nProvince. At that time, the kiosk only sold a limited range and quantity\nof basic necessities. \u201cAt that time, the kiosk only sold daily\nnecessities with a limited number of goods. The most important thing for\nme was how this business could continue to operate and provide benefits\nto the surrounding community,\u201d said Darwin. With modest business\ncapital, Darwin ran his business gradually while building customer trust\nin the local area. For him, maintaining good relationships with\ncustomers was the main asset for growing the business. Over time, Darwin\nobserved that the demands of the community continued to evolve.\nCustomers coming to his kiosk no longer just needed basic goods, but\nalso required easy access to financial services without having to travel\nlong distances to a bank branch. The opportunity finally came in 2017,\nwhen BRI offered his kiosk a partnership to become a BRILink Agent.\nDarwin saw this as a chance to expand his business while helping the\ncommunity obtain banking services that were closer, faster, and more\neasily accessible. He decided to join as a BRILink Agent and began\nserving various financial transactions, ranging from cash withdrawals,\ntransfers, bill payments, to other banking transaction needs. That\ndecision became a turning point in his business journey. Within just\nthree months of becoming a BRILink Agent, Darwin successfully achieved\nthe transaction target in the Reward Programme organised by BRI and\nreceived a smartphone as a prize. He achieved a similar feat in the\nfollowing period, which further motivated him to continue growing. \u201cThe\naward became a source of encouragement for me. Moreover, many people\nneed fast, nearby, and easily accessible transaction services. From\nthere, I became more confident to start expanding the service network,\u201d\nhe recounted. Within the last two years, the business that started from\na simple kiosk has grown into five BRILink Agent service points spread\nacross several locations, such as Abepura, Kotaraja, and Waena. However,\nDarwin did not stop at adding service points. He also introduced an\ninnovation in the form of two mobile service units using cars. According\nto him, the idea was inspired by the \u2018jemput bola\u2019 (proactive outreach)\nconcept he had seen in Java. \u201cThe idea for this mobile service was\ninspired by the \u2018jemput bola\u2019 concept I saw in Java. I designed the car\nmyself and placed it around the Cenderawasih University area and several\nother strategic points so that students and the public can carry out\nfinancial transactions more easily,\u201d he explained. Darwin\u2019s hard work\nand consistency in providing the best service eventually paid off. In\n2024 and 2025, he won an umrah pilgrimage reward from BRI after ranking\nseventh nationally and becoming the best BRILink Agent in Papua based on\ntransaction target achievements. \u201cI am grateful for this achievement.\nBut the most important thing is how the business we run can continue to\nprovide benefits, help people transact easily, and open economic\nopportunities for the surrounding environment. Currently, we serve\naround 400 to 500 transactions every day, and some service points even\noperate 24 hours,\u201d he said. Behind the growth of his business, the\nBRILink Agent managed by Darwin has not only become a place for\nfinancial transactions but has also created job opportunities for local\nresidents. Currently, Darwin employs 15 staff spread across various\nservice points, of which approximately 70 per cent are Indigenous\nPapuans (OAP). On a separate occasion, BRI\u2019s Micro Director Akhmad\nPurwakajaya stated that BRILink Agents not only act as an extension of\nbanking services but are also capable of driving community economic\ngrowth. \u201cThrough an entrepreneurial spirit, innovation, and closeness to\nthe community, BRILink Agents support the equitable distribution of\nfinancial service access while opening up business opportunities and\nemployment in various regions,\u201d he said. As of March 2026, the number of\nBRILink Agents has reached 1.18 million, covering more than 80 per cent\nof villages in Indonesia. For BRI, this achievement reinforces the\nposition of BRILink Agents as the backbone of partnership-based\nfinancial services in rural areas, while further expanding public access\nto banking transactions.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/brilink-agent-expands-to-five-locations-in-jayapura-bringing-financial-access-closer-1781776588",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}