{
    "success": true,
    "data": {
        "id": 1852382,
        "msgid": "bridging-the-communication-gap-how-ai-is-boosting-indonesian-talent-and-business-performance-1783680790",
        "date": "2026-07-10 17:26:44",
        "title": "Bridging the Communication Gap: How AI is Boosting Indonesian Talent and Business Performance",
        "author": "Gilang Akbar Prambadi",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "A significant gap exists between AI adoption and workforce readiness in Indonesia, with communication skills and English proficiency identified as major barriers to global collaboration and business growth. ELSA Business is addressing this challenge through an AI-powered language platform, which has demonstrated significant productivity and proficiency gains in implementations with organisations like PLN.",
        "content": "<p>The acceleration of artificial intelligence (AI) adoption has\nfundamentally altered the landscape of the working world. The challenge\nnow is no longer simply about adopting the technology, but ensuring\norganisations have talent ready to utilise it optimally. Based on the\n2024 Work Trend Index from Microsoft and LinkedIn, 92 percent of\nknowledge-based workers in Indonesia have used generative AI in their\ndaily work. However, the Cisco AI Readiness Index 2025 shows that only\n23 percent of organisations in Indonesia fall into the \u2018Pacesetters\u2019\ncategory, meaning they are fully ready to harness AI\u2019s potential. This\ngap indicates that the success of AI transformation is determined not\nonly by technology, but also by human resource readiness.<\/p>\n<p>As AI adoption increases, the need for human skills is also rising.\nThe World Economic Forum projects analytical thinking, resilience,\ncreative thinking, technology literacy, and AI and big data as core\ncompetencies through to 2030. To develop these skills in an increasingly\nglobal work environment, communication skills and English proficiency\nare becoming more critical. However, English language ability remains a\nchallenge for many Indonesian workers, who are still in the low\nproficiency category according to the EF English Proficiency Index 2025.\nThe impact is felt not only by individuals but also by organisations. A\nglobal IDC study (2025) shows that 78 percent of companies experience\nobstacles in client interactions, business partnerships, and market\nexpansion due to language barriers, while 74 percent stated that\ncommunication barriers affect internal collaboration and\ndecision-making.<\/p>\n<p>On the other hand, this challenge is not always caused by a lack of\nEnglish comprehension. Many professionals actually understand English\nbut lack the confidence to use it in real work situations. This gap\nbetween understanding and being able to communicate effectively can\nlimit productivity, collaboration, and the optimal use of technology.\nTherefore, developing communication and English language skills needs to\nbe part of a corporate talent development strategy to improve Global\nWorkforce Readiness, enabling employees to become leaders, face global\nbusiness dynamics, and maximise the business value generated from\ndigital transformation.<\/p>\n<p>Yasser Muhammad Syaiful, Country Director of ELSA Business Indonesia,\nstated that in the AI era, an organisation\u2019s readiness is determined not\nonly by the technology it uses, but also by the ability of its talent to\nadapt, communicate, and utilise it effectively. \u2018Therefore, investment\nin skills development is key to building readiness for change and\nenhancing Global Workforce Readiness,\u2019 he said. ELSA Business, through\nits ELSA Enterprise AI Learning Agent, offers a platform that provides\npersonalised English learning tailored to each employee\u2019s role, needs,\nand work context. By utilising an AI coach and simulations based on\nreal-world business scenarios, participants can practise professional\ncommunication in situations relevant to their daily work. In addition to\nproviding a more practical and flexible learning experience, the\nplatform is also equipped with an analytics dashboard that allows\ncompanies to monitor progress in real time.<\/p>\n<p>Globally, ELSA Business has been trusted by more than 1,300\norganisations to support employee communication skills development. In\nIndonesia, one implementation was carried out with PLN, which needed to\nimprove the English communication skills of more than 1,500 employees to\nsupport cooperation and collaboration in the international energy\nsector. Through the AI-based learning programme, ELSA Business enabled\nmeasurable training that can be applied on a large scale, something\ndifficult to achieve through conventional training methods. As a result,\nthe programme recorded a 145 percent increase in productivity, 84\npercent of participants experienced an increase in their English\nProficiency Score (EPS) of more than 10 percent, and 98 percent showed\nprogress within the first six months of learning. Yasser concluded that\ninvesting in communication skills not only improves individual abilities\nbut also strengthens collaboration, productivity, and organisational\nadaptability.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bridging-the-communication-gap-how-ai-is-boosting-indonesian-talent-and-business-performance-1783680790",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}