PT Bank Rakyat Indonesia (BRI) is strengthening the people\u2019s economy\nthrough community empowerment in Bawomataluo Village, South Nias\nRegency, North Sumatra, by developing the economic potential of local\nmicro, small and medium enterprises (MSMEs) and tourism.<\/p>\n
RCEO BRI Region 1 Medan Novian Supriatno said the activities were\ncarried out through a series of social and community empowerment\nprogrammes.<\/p>\n
\u201cThese activities are part of BRI\u2019s efforts to provide benefits to\nthe community while encouraging inclusive economic growth,\u201d Novian said\nin a statement received in Medan on Monday.<\/p>\n
The series of activities included support for strengthening the\ncommunity economy, free health checks, public entertainment, and the\nactivation of BRI Peduli \u201cSatu Tanda, Sejuta Harapan\u201d for communities\naffected by disasters.<\/p>\n
According to Novian, Bawomataluo Village has cultural, social,\neconomic and tourism potential that can be developed in tandem to create\nnew business opportunities and improve community welfare.<\/p>\n
\u201cIndonesia will not grow strong if development is concentrated only\nin cities. Growth must be felt down to the village level. Therefore, the\npotential that exists in villages must be developed into productive\neconomic activities, creating business opportunities, strengthening\nMSMEs, and ultimately improving community welfare,\u201d he said.<\/p>\n
He said strengthening the village community economy is in line with\nthe Desa BRILiaN programme developed by BRI through four aspects:\nvillage-owned enterprises (BUMDesa), digitalisation, innovation and\nsustainability.<\/p>\n
The programme is directed at optimising local resources,\nstrengthening economic institutions, increasing community capacity, and\nbuilding an independent and sustainable village economic ecosystem.<\/p>\n
According to him, the historical and cultural wealth of Bawomataluo\nalso has great potential to support the development of the tourism\nsector and drive the community economy.<\/p>\n
This potential can be developed through various economic activities,\nsuch as MSMEs, crafts, culinary businesses, tourism services, and other\ntourism-supporting enterprises.<\/p>\n
\u201cMSMEs are an important part of the community economy. Behind one\nbusiness there is a family, workers, and an economic chain that moves\ntogether. Therefore, strengthening MSMEs means strengthening the\nfoundation of the community economy,\u201d he added.<\/p>\n
BRI\u2019s commitment received appreciation from the South Nias Regency\nGovernment. South Nias Regency Regional Secretary Amsarno Satriawan\nSarumaha said BRI\u2019s presence provides direct benefits to the\ncommunity.<\/p>\n
\u201cWe express our appreciation to BRI for being present and taking part\nin activities in Bawomataluo. This is not merely a ceremonial activity,\nbut part of a joint effort to provide benefits to the community, drive\nthe economy, and introduce Bawomataluo\u2019s potential to the wider public\nand tourists,\u201d he said.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bri-strengthens-nias-community-economy-through-msme-potential-development-1787586739", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }