{
    "success": true,
    "data": {
        "id": 1868139,
        "msgid": "bri-peduli-helps-former-migrant-worker-develop-seafood-processing-business-1784451062",
        "date": "2026-07-19 14:45:00",
        "title": "BRI Peduli Helps Former Migrant Worker Develop Seafood Processing Business",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Rosyidah, a former Indonesian migrant worker, has successfully built a seafood processing business in Indramayu after returning from Malaysia. With training and microcredit from BRI's corporate social responsibility programme, she expanded her product range and increased sales significantly. The initiative aims to empower returning migrant workers and boost local economic development.",
        "content": "<p>Four years working as a migrant worker in Malaysia became an\nimportant part of Rosyidah\u2019s life journey. However, when her time abroad\nended, she chose to return to her hometown in Eretan Kulon Village,\nKandanghaur District, Indramayu Regency, carrying a new sheet of\nhope.<\/p>\n<p>Returning to Indonesia, Rosyidah saw the potential that had always\nbeen so close to coastal community life. Seafood was available in\nabundance, but most of it had not been processed into products with\nhigher economic value. Behind these conditions, she saw an opportunity\nworth pursuing.<\/p>\n<p>Armed with courage, Rosyidah began pioneering a processed seafood\nbusiness under the brand C\u2019milzea. This venture also became a way for\nher to open opportunities for the fishermen\u2019s wives in her neighbourhood\nto contribute and earn additional income.<\/p>\n<p>\u2018I saw that the natural resources around us were very abundant, but\nlacked market value. From there, I dared to process them into products\nwhile also creating job opportunities for the local fishermen\u2019s wives,\u2019\nshe said.<\/p>\n<p>The journey of building a business was not always smooth. The biggest\nchallenge Rosyidah faced came from the process of building\nself-confidence as an entrepreneur. She had to learn to change her\nmindset, rise above various doubts, and understand how to market her\nproducts so they would become more widely known.<\/p>\n<p>The desire to keep growing led her to participate in the Returning\nMigrant Worker Training organised by BRI. The programme became a new\nlearning space for Rosyidah to strengthen her entrepreneurial skills\nwhile broadening her insights into business development.<\/p>\n<p>For Rosyidah, the training opened up opportunities to meet and\nexchange experiences with fellow business actors. From there, she gained\nnew perspectives that helped her see her business in a different\nlight.<\/p>\n<p>\u2018This training really helped me improve my mindset as an\nentrepreneur. In addition, I also gained new networks that are very\nuseful for business development,\u2019 she said.<\/p>\n<p>The knowledge gained during the training was then applied gradually\nin her business. One example was through the development of processed\nfish into new value-added products, thereby expanding the product\nchoices offered to consumers. \u2018Alhamdulillah, after attending the\ntraining I gained a lot of knowledge, especially in processing fish,\nsuch as making fish crackers. This knowledge has been very helpful in\ndeveloping the business I run,\u2019 said Rosyidah.<\/p>\n<p>In addition to receiving mentoring through training, Rosyidah also\nutilised the BRI Kredit Usaha Rakyat (KUR) facility as additional\ncapital to develop her business. The funds were used to purchase raw\nmaterials, increase product stock, and meet operational needs so she\ncould fulfil customer demand more optimally.<\/p>\n<p>\u2018Alhamdulillah, the KUR funds I received were truly used to develop\nthe business, from buying raw materials to increasing product stock.\nWith KUR, I no longer have difficulties when I need capital to meet\ncustomer demand. I am very grateful because my business is growing and\nsales are increasing,\u2019 she revealed.<\/p>\n<p>These changes have had an impact on her business development. Whereas\npreviously C\u2019milzea\u2019s average sales only reached around 50 packages,\nthey have now increased to around 70 to 100 packages. In addition, the\nproduct range, which was initially limited, has now grown to three\nproduct variations.<\/p>\n<p>For Rosyidah, the journey from a foreign land to building a business\nin her hometown is proof that opportunities to grow are always open to\nanyone willing to learn. Support through the Returning Migrant Worker\nTraining and the BRI KUR facility became steps that strengthened her\nbelief in continuing to develop her business while bringing benefits to\nthe surrounding community.<\/p>\n<p>On a separate occasion, BRI Corporate Secretary Dhanny explained that\nBRI Peduli, as the umbrella for the Social and Environmental\nResponsibility Programme, organises empowerment programmes for returning\nIndonesian migrant workers. The programme is designed to equip returning\nworkers with various skills and knowledge needed to build economic\nresilience, both for business development and improving domestic job\nopportunities.<\/p>\n<p>The programme aims to enhance the entrepreneurial knowledge and\nskills of returning migrants in developing businesses, while equipping\nthem with sustainable business planning and management capabilities.<\/p>\n<p>Through this programme, participants are encouraged to start or\ndevelop productive businesses that align with the potential and\nopportunities in their respective regions. In addition, participants\nwill also receive intensive business mentoring to support more optimal,\ncompetitive, and sustainable business growth.<\/p>\n<p>\u2018Rosyidah\u2019s story is proof that the training provided by BRI Peduli\ndelivers real benefits for returning workers in building and developing\nbusinesses. With the support of experienced mentors, the training\nprovided can help improve the independence and welfare of returning\nmigrant workers, while actively contributing to driving community\neconomic development,\u2019 said Dhanny.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bri-peduli-helps-former-migrant-worker-develop-seafood-processing-business-1784451062",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}