The Indonesian adhesive industry is entering a new chapter. Lem\nRajawali, a major player with more than four decades of experience, has\nofficially announced a comprehensive national brand transformation. This\nstrategic move, titled \u201cNext Level\u201d, is a response to the increasingly\ncompetitive dynamics of the adhesive industry and the need for more\nmodern adhesive solutions across various sectors.<\/p>\n
This transformation is not merely a visual change but a symbol of\nadaptation to the acceleration of national development. The new logo,\nfeaturing the face of an eagle facing right, symbolises the company\u2019s\nprogressive vision and commitment to continuously moving in the right\ndirection while maintaining the highest quality standards.<\/p>\n
Addressing Challenges in the Creative Industry and Infrastructure<\/p>\n
Amid the current global geopolitical uncertainties, the need for\nreliable supporting materials has become crucial. Lem Rajawali views the\nstrategic role of adhesives as an inseparable part of the national value\nchain.<\/p>\n
\u201cWith this transformation, we want to move forward together,\nembracing the future with a new face, new spirit, and remaining number\none,\u201d emphasised Martin Hendriadi, Managing Director of PT. Mikatasa\nAgung, the owner of the Lem Rajawali brand, at the Gala Partner event\nearlier this year.<\/p>\n
Through its latest, more innovative product line, Lem Rajawali aims\nto provide more efficient and reliable solutions. Strengthening research\nand development (R&D) capabilities forms the backbone in delivering\nproducts that meet global technical standards as well as the\nexpectations of domestic business partners.<\/p>\n
For policymakers and business owners, Lem Rajawali\u2019s step is a\npositive signal for enhancing the competitiveness of the domestic\nindustry. With more optimal corporate governance and continuously\nmodernised production processes, the company is committed to delivering\nreal value for economic growth.<\/p>\n
This identity transformation ensures that the brand remains relevant\nto the new generation of industry players without abandoning the trust\nvalues built over more than 40 years. Lem Rajawali proves that being a\nmarket leader means daring to transform to remain a main supporting\npillar for national industrial progress.<\/p>\n
Throughout 2025, Lem Rajawali\u2019s sales achievements experienced a 35%\nincrease, with better growth than the previous year in 2024. Lem\nRajawali has a growth target of 50% in the first semester of 2026 along\nwith the company transformation.<\/p>\n
Lem Rajawali plans to strengthen its product expansion outside Java\nIsland in major cities in Indonesia, especially in Kalimantan, Sulawesi,\nMaluku, and Papua. The company will increase investment allocation by up\nto 60% for product development and market strengthening\npost-transformation. In the next three to five years, additional regions\nin Indonesia that will drive business growth include Kalimantan,\nSulawesi, Maluku, Papua, and export markets.<\/p>\n
This transformation revolutionises human resources into\nbusiness-driven people, fully supported by organisational agility.<\/p>\n
This transformation not only encompasses a name change but also the\nlaunch of a new logo that visualises the spirit of synergy within the\nnational port ecosystem and supply chain.<\/p>\n
The transformation even drives high efficiency, changes work culture,\nand increases value for customers.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/brand-transformation-strengthens-the-creative-industry-and-national-manufacturing-ecosystem-1775641942", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }