{
    "success": true,
    "data": {
        "id": 1776700,
        "msgid": "brain-freeze-when-eating-ice-cream-beware-of-migraine-link-1780282287",
        "date": "2026-06-01 09:22:00",
        "title": "Brain Freeze When Eating Ice Cream? Beware of Migraine Link",
        "author": "Thalatie Kaprina Yani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Medical experts link brain freeze to migraines, noting a genetic predisposition and higher severity in migraine sufferers. Meanwhile, Indonesia's FMCG sector sees growing competition in the ice cream market, with urban consumers prioritising healthier ingredients and Halocoko setting a national record for ice cream distribution.",
        "content": "<p>Have you ever experienced a sudden sharp headache while enjoying ice\ncream on a hot day? This freezing sensation in the head is commonly\nknown as brain freeze. According to scientists, this condition is\nmedically termed cold-stimulus headache.<\/p>\n<p>\u201cThis ice cream headache is extremely common. It\u2019s harmless, coming\nand going,\u201d says Amaal Starling, a neurologist at Mayo Clinic in\nMinnesota, United States.<\/p>\n<p>Brain freeze occurs due to rapid cooling of the roof of the mouth or\nback of the throat. This causes blood vessels to constrict quickly\nbefore being forced to expand again to restore blood flow. Pain nerve\nfibres in the blood vessel walls connect to the trigeminal nerve, which\nprocesses pain signals in the forehead and face. Hence, the pain is felt\nin the forehead, not inside the mouth.<\/p>\n<p>A global study spanning four decades by Irene Toldo, Professor of\nPaediatric Neurology at the University of Padua, Italy, revealed\ninteresting findings. Brain freeze tends to run in families. Besides\ngenetic factors, an individual\u2019s sensitivity to brain freeze is heavily\ninfluenced by their history of headaches or migraines.<\/p>\n<p>\u201cPeople with migraines typically experience higher intensity of this\ntype of headache,\u201d Toldo stated.<\/p>\n<p>A small study even showed that 93% of migraine sufferers often\nexperience brain freeze with moderate to severe discomfort, whereas only\none-third of non-migraine sufferers report it.<\/p>\n<p>Due to its close link with the trigeminal nerve, scientists have used\nartificially induced brain freeze in laboratories since the 1960s to\nstudy migraine mechanisms. The instant response to cold stimulation\nhelps researchers understand blood flow changes and neural complexity\nwithout waiting for unpredictable natural migraine attacks.<\/p>\n<p>For those frequently experiencing severe brain freeze, Starling\nadvises reviewing your headache history, as many people consider\nmigraines normal and avoid consulting a doctor.<\/p>\n<p>To prevent brain freeze, the key is to slow down when consuming cold\nfoods or drinks, allowing the mouth\u2019s roof time to adapt. If the\nfreezing sensation has already set in, a quick remedy is to use the\nunderside of your tongue to warm the roof of your mouth, Starling\nsuggests. If your tongue is also cold, use your thumb or sip warm water\nas alternatives. (BBC\/Z-2)<\/p>\n<p>Urban consumers, in particular, are increasingly attentive to sugar,\ncalorie, and ingredient composition in their daily products. The\nIndonesian fast-moving consumer goods (FMCG) industry remains dynamic,\nwith the ice cream sector becoming increasingly competitive in recent\nyears. Halocoko chocolate ice cream company has secured an Indonesian\nWorld Records Museum (MURI) record for the most ice cream distributed in\na single year in Indonesia.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/brain-freeze-when-eating-ice-cream-beware-of-migraine-link-1780282287",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}