{
    "success": true,
    "data": {
        "id": 1978739,
        "msgid": "bpom-states-electronic-cigarettes-target-younger-generation-through-flavours-1789383939",
        "date": "2026-09-14 16:56:17",
        "title": "BPOM states electronic cigarettes target younger generation through flavours",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Regulation",
        "summary": "The Indonesian Food and Drug Authority (BPOM) has raised concerns regarding the marketing of e-cigarettes that use fruit flavours to attract children and adolescents. A recent pilot project revealed that over 61 per cent of observed e-cigarettes feature flavours such as strawberry and mango, alongside designs that mimic everyday objects.",
        "content": "<p>Jakarta (ANTARA) - The Indonesian Food and Drug Authority (BPOM) has\nstated that electronic cigarettes circulating in the market possess\nflavours and forms that have the potential to target the younger\ngeneration.<\/p>\n<p>\u201cIn fact, more than 50 per cent\u2014specifically 61 per cent\u2014consist of\nfruit aromas, which are flavours favoured by children and adolescents.\nThese include flavours such as strawberry and mango,\u201d said Nova Emelda,\nDirector of Safety, Quality, Export and Import Supervision of Drugs,\nNarcotics, Psychotropics, Precursors, and Addictive Substances at BPOM,\nduring a media discussion in Jakarta on Monday.<\/p>\n<p>These findings were obtained by BPOM through a pilot project\nmonitoring electronic cigarettes at the retail level. During this pilot\nproject, BPOM found that 61.06 per cent of the observed e-cigarettes\nutilised fruit and cool fruit flavourings, such as strawberry and mango,\nwhich are deemed appealing to children and teenagers.<\/p>\n<p>In addition to the flavour aspect, Nova also noted that BPOM\ndiscovered several e-cigarette products with shapes resembling everyday\nitems, meaning they may not be recognised as e-cigarette products.<\/p>\n<p>According to Nova, these characteristics are a concern for BPOM\nbecause e-cigarettes are not only available in various flavours but are\nalso packaged in forms that can mimic other objects.<\/p>\n<p>On the same occasion, Nova also stated that the agency has\nestablished regulations under BPOM Regulation Number 18 of 2025\nregarding the Supervision of Tobacco and Electronic Cigarette Products,\nas well as BPOM Regulation Number 19 of 2025, which amends BPOM\nRegulation Number 9 of 2024 concerning Guidelines for Following Up on\nthe Results of the Supervision of Drugs, Medicinal Ingredients,\nNarcotics, Psychotropics, Precursors, and Addictive Substances.<\/p>\n<p>BPOM has also implemented the BPOMWatch application, which\nfacilitates producers and importers in reporting nicotine levels and\nproviding samples of the packaging used.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpom-states-electronic-cigarettes-target-younger-generation-through-flavours-1789383939",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}