{
    "success": true,
    "data": {
        "id": 1678831,
        "msgid": "bpom-reveals-reasons-for-delay-in-implementing-nutri-level-labelling-1776243048",
        "date": "2026-04-15 14:31:52",
        "title": "BPOM Reveals Reasons for Delay in Implementing Nutri-Level Labelling",
        "author": "",
        "source": "TEMPO_ID",
        "tags": "",
        "topic": "Regulation",
        "summary": "The Head of Indonesia's National Agency of Drug and Food Control (BPOM), Taruna Ikrar, has explained that the implementation of the nutri-level labelling system for packaged products has been delayed due to the need for nearly two years to draft regulations balancing public health interests with business sustainability. While currently voluntary for packaged drinks with a two-year transition period before becoming mandatory, BPOM is offering incentives like expedited product approvals to encourage early adoption during the education phase. The policy, starting with sugary drinks and colour-coded from A (healthiest) to D (unhealthiest) based on sugar content, will gradually extend to ready-to-eat beverages in restaurants and eventually all sectors, including MSMEs, in collaboration with the Ministry of Health.",
        "content": "<p>The Head of the National Agency of Drug and Food Control (BPOM),\nTaruna Ikrar, has revealed the reasons why the implementation of the\nnutri-level labelling system for packaged products cannot be carried out\nquickly. Nutri-level labelling is information classifying food or drink\nbased on sugar, salt, and fat content.<\/p>\n<p>Taruna explained that the application of the nutri-level labelling\nsystem on packaged products in Indonesia is quite delayed compared to\nother Asian countries, such as Singapore. He stated that the government\nneeded nearly two years to prepare the regulations regarding this\npolicy.<\/p>\n<p>According to him, drafting this policy took a long time because the\nrules must strike a middle ground between public health interests and\nbusiness sustainability. Taruna recounted that BPOM had to repeatedly\ncommunicate with industry players to find a middle path. The reason was\nthat the industry was once concerned that this policy would burden their\noperations.<\/p>\n<p>\u201cSo it\u2019s not really a rejection, but a concern because changing\npackaging requires costs,\u201d Taruna said at the Launch of the Nutrition\nLabel at the Human Resources for Health Building, Jakarta, on Tuesday,\n14 April 2026.<\/p>\n<p>Although this policy has been launched, the use of nutri-level\nlabelling for packaged drinks is still voluntary. The government is\nproviding a two-year transition period for the industry to make\nadjustments before it becomes mandatory.<\/p>\n<p>While waiting for that transition period, Taruna said, BPOM will\noffer incentives to industries willing to implement this system. These\nincentives include ease of product approval and various other process\nfacilitations. These incentives are given during the trial phase to\nencourage the industry to implement the new policy.<\/p>\n<p>\u201cSo there are several facilitations, including the application they\nmake to us. We provide certain incentives. Because now it\u2019s the\neducation stage,\u201d he said.<\/p>\n<p>Alongside BPOM, the Ministry of Health is also beginning to implement\nthe nutri-level labelling policy for ready-to-drink beverages, such as\nin restaurants. Eventually, this policy will gradually become mandatory\nfor all sectors, including Micro, Small, and Medium Enterprises\n(MSMEs).<\/p>\n<p>In the initial stage, the policy of including nutri-level labels only\napplies to sugary drink products. The nutri-level consists of level A\nwith dark green colour, level B with light green colour, level C with\nyellow colour, and level D with red colour.<\/p>\n<p>Level A is for very healthy drinks with sugar content of less than 1\ngram, meaning no added sweeteners. Then, level B for the healthy\ncategory, namely sugar content less than 1-5 grams, level C for the less\nhealthy category with sugar content of 5-10 grams, and level D for the\nunhealthy category with sugar content of more than 10 grams.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpom-reveals-reasons-for-delay-in-implementing-nutri-level-labelling-1776243048",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}