{
    "success": true,
    "data": {
        "id": 1765715,
        "msgid": "bpom-reveals-challenges-facing-indonesias-jamu-industry-1780041217",
        "date": "2026-05-26 13:11:27",
        "title": "BPOM Reveals Challenges Facing Indonesia's Jamu Industry",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Regulation",
        "summary": "BPOM's deputy has highlighted the jamu industry's multifaceted challenges, including regulatory confusion, capital shortages for MSMEs, reliance on imported raw materials, and marketing hurdles. These obstacles impede the sector's potential to contribute to economic growth, necessitating coordinated efforts among stakeholders to address systemic issues.",
        "content": "<p>Jakarta, CNBC Indonesia - BPOM Deputy Head of the Traditional\nMedicine, Health Supplements, and Food Supervision Division, Mohamad\nKashuri, has disclosed the challenges facing Indonesia\u2019s jamu industry.\nHe stated that Indonesia\u2019s jamu industry faces numerous complex\nchallenges from upstream to downstream, including regulatory issues.\nAccording to him, most players in the jamu industry, not only large\nenterprises but also micro, small, and medium enterprises (MSMEs), lack\nunderstanding of regulations. \u2018So they naturally face obstacles during\nregulatory compliance or marketing,\u2019 he said at the Health Forum on\nTuesday, 26 May 2026. Additionally, he noted that another issue facing\nthe industry is capital. Capital is deemed crucial for driving the jamu\nbusiness, particularly for MSMEs. He explained that many Indonesian jamu\nMSMEs lack sufficient capital, hindering their business expansion\nefforts. Next is the production aspect. Kashuri said industry players\nrequire high-quality, standardised raw materials. However, jamu raw\nmaterials are largely imported. \u2018This also poses challenges for MSMEs.\nFurthermore, product innovation is another hurdle\u2014developing effective\nproducts with appealing packaging. Marketing also remains a challenge.\nHow can jamu contribute to economic growth? There are many complex\nissues,\u2019 he explained. BPOM, as a government agency mandated under\nPresidential Regulation No.\u00a080 of 2017, consistently implements food and\ndrug supervision policies. BPOM\u2019s role includes product evaluation\nbefore market release and ongoing monitoring to ensure safety, quality,\nand efficacy. \u2018Merely one point: jamu development requires collaboration\namong various stakeholders to address these issues,\u2019 he concluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpom-reveals-challenges-facing-indonesias-jamu-industry-1780041217",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}