{
    "success": true,
    "data": {
        "id": 1728783,
        "msgid": "bpom-prepares-3d-barcode-on-packaging-to-identify-fake-cosmetics-1778341910",
        "date": "2026-05-09 21:45:00",
        "title": "BPOM Prepares 3D Barcode on Packaging to Identify Fake Cosmetics",
        "author": "Bestari Kumala Dewi",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Regulation",
        "summary": "The Head of Indonesia's National Agency of Drug and Food Control (BPOM), Taruna Ikrar, has announced plans to implement a three-dimensional (3D) barcode system on cosmetic packaging to prevent counterfeiting, addressing concerns over illegal products circulating without proper authorisation. Currently, two-dimensional barcodes on product labels can be easily falsified, with some perpetrators even misusing authorisation numbers from legitimate items, prompting BPOM to enhance verification measures. Authentic barcodes will link directly to the official BPOM website upon scanning, allowing consumers to distinguish genuine products from fakes that redirect to unrelated platforms like social media.",
        "content": "<p>Fake cosmetics circulating without authorisation from the National\nAgency of Drug and Food Control (BPOM) are a cause for concern. However,\nthere is no need to worry as fake or illegal cosmetics can be\nidentified, one way being by checking the marketing authorisation\nnumber, which can be seen on the product packaging in the form of a\nnumber and barcode. Nevertheless, BPOM Head Taruna Ikrar acknowledged\nthat the marketing authorisation in the form of a barcode on this\npackaging still has the potential to be falsified. This was stated by\nTaruna at the Indonesia Cosmetic Ingredients (ICI) Expo 2026 event\norganised by the Indonesian Cosmetics Companies Association (Perkosmi)\nat JIEXPO Kemayoran on Wednesday (06\/05). According to Taruna, BPOM is\ncurrently preparing a three-dimensional or 3D barcode system to\nstrengthen the security of cosmetic products circulating in the market.\n\u201cFor the marketing authorisation number, there is a barcode. Now, the\nbarcode is still two-dimensional. But we want to develop it to become\nthree-dimensional, so that it cannot be falsified anymore,\u201d said Taruna.\nTaruna said that BPOM still finds several cases of cosmetic barcode\ncounterfeiting. In fact, there are perpetrators who use marketing\nauthorisation numbers from other products to attach to illegal products.\nTaruna said that products proven to violate have been acted upon. \u201cOf\ncourse, we will carry out enforcement actions and some we have already\nacted on,\u201d he continued. An authentic barcode will directly connect to\nthe official BPOM website when scanned. Conversely, if the scan result\nleads to another platform, the public should be suspicious. \u201cIf scanned\nand the web that comes out leads to another place, for example to\nInstagram, to Facebook, that means the scanning mark is an illegal\nnumber,\u201d emphasised Taruna.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpom-prepares-3d-barcode-on-packaging-to-identify-fake-cosmetics-1778341910",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}