{
    "success": true,
    "data": {
        "id": 1662009,
        "msgid": "bpjs-tk-expands-membership-targeting-smes-and-digital-workers-1775602315",
        "date": "2026-04-07 20:19:10",
        "title": "BPJS TK Expands Membership Targeting SMEs and Digital Workers",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Social Policy",
        "summary": "BPJS Ketenagakerjaan is prioritising the expansion of social security coverage to micro, small, and medium enterprises (UMKM) and digital economy workers, recognising their significant potential and high vulnerability in the informal sector. The organisation plans to intensify efforts through digital ecosystems and community influencer-led outreach to enhance awareness and participation. This strategy aligns with the 3C approach\u2014coverage, care, and credibility\u2014to foster more inclusive and sustainable worker protection in Indonesia.",
        "content": "<p>Jakarta (ANTARA) - BPJS Ketenagakerjaan is targeting micro, small,\nand medium enterprises (UMKM) and workers in the digital economy as\nprimary focuses for expanding participation in employment social\nsecurity programmes. According to the President Director of BPJS\nKetenagakerjaan, Saiful Hidayat, these two sectors hold substantial\npotential, yet not all participants are currently covered by social\nprotection initiatives. \u201cWe will intensify UMKM participation because in\nthese micro UMKM there are still many areas that we can improve and\ndevelop,\u201d he stated during a Hearing with Commission IX of the\nIndonesian House of Representatives at the parliamentary complex in\nJakarta on Tuesday. In addition to UMKM, Saiful noted that the growth of\nworkers in the digital sector and platform-based economy is steadily\nincreasing, necessitating adequate social security protection.\nAccordingly, BPJS Ketenagakerjaan is also promoting expanded\nparticipation through digital ecosystems to reach workers in these\nsectors more effectively and efficiently. These steps are being taken,\nhe explained, given the characteristics of UMKM and digital workers, who\nare predominantly in the informal sector and face higher levels of\nvulnerability. Furthermore, BPJS Ketenagakerjaan will strengthen\noutreach efforts by involving influential community figures to raise\nawareness among workers and encourage them to join as participants.\nThese initiatives are expected to significantly increase the scope of\nsocial security protection, particularly for groups that have not been\noptimally reached thus far. \u201cOf course, we will intensify outreach\ntogether with influential figures or community leaders, especially for\nparticipation in the informal sector,\u201d he added. Previously, Saiful had\nstated that the organisation is pursuing the expansion of worker\nprotection through the 3C strategy\u2014coverage, care, and credibility\u2014as a\nmeans to deliver more inclusive and sustainable employment social\nsecurity.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpjs-tk-expands-membership-targeting-smes-and-digital-workers-1775602315",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}