{
    "success": true,
    "data": {
        "id": 1574654,
        "msgid": "bpjph-cross-sector-synergy-strengthens-competitiveness-of-halal-umkm-products-1772175664",
        "date": "2026-02-27 13:18:52",
        "title": "BPJPH: Cross-sector synergy strengthens competitiveness of halal UMKM products",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Regulation",
        "summary": "The Halal Product Guarantee Organiser (BPJPH) emphasises the importance of cross-sector collaboration in strengthening the competitiveness of small and medium enterprises (UMKMs) producing halal products, as consumer awareness of halal certification continues to rise. The agency is expanding its facilitation programmes, including free halal certification (SEHATI), with allocations increasing to 1.",
        "content": "<p>The Halal Product Guarantee Organiser (BPJPH) is present to provide\nconvenience for micro, small and medium enterprise (UMKM) actors through\nvarious policies, including a free halal certification facilitation\nprogramme.<\/p>\n<p>Jakarta (ANTARA) \u2014 The Halal Product Guarantee Organiser (BPJPH)\nconsiders cross-sector synergy crucial in efforts to strengthen the\ncompetitiveness of micro, small and medium enterprise (UMKM) actors\nproducing halal products.<\/p>\n<p>BPJPH Secretary-General Muhammad Aqil Irham, in a statement in\nJakarta on Friday, said this is because strengthening halal product\nUMKMs cannot be done in an isolated manner.<\/p>\n<p>This strengthening, he continued, is carried out by continuously\nenhancing socialisation, education, literacy, as well as facilitation\nand support for halal certification for UMKM actors.<\/p>\n<p>\u201cThe number of our UMKMs is very large and spread throughout\nIndonesia. Therefore, synergy and collaboration from all parties are\nneeded to help UMKM actors obtain halal certification,\u201d Aqil Irham\nsaid.<\/p>\n<p>Furthermore, he stated that current market trends show that public\nawareness of halal products is increasing. Therefore, UMKM actors need\nto respond seriously to this trend.<\/p>\n<p>\u201cOur UMKMs must follow market developments. Consumers today are\nincreasingly selective in choosing products. Even Gen Z children\nnowadays, when they go to malls or public places and want to eat, they\nask first whether it is halal certified or not? This presents a major\nopportunity to increase competitiveness,\u201d said Aqil Irham.<\/p>\n<p>As public awareness increases, he continued, the halal label is no\nlonger merely a regulatory compliance measure but has become an\nimportant economic variable.<\/p>\n<p>\u201cFor this reason, BPJPH is present to provide convenience for UMKM\nactors through various policies, including the free halal certification\nfacilitation programme or SEHATI,\u201d said Aqil Irham.<\/p>\n<p>\u201cEvery year, we allocate a budget to facilitate financing for UMKM\nhalal certification, with the amount continuing to increase. This year\nit increased by 1.35 million free halal certificates from 2025\u2019s 1.1\nmillion certificates,\u201d he added.<\/p>\n<p>However, he noted that this figure is certainly small when compared\nwith the very large number of UMKMs in Indonesia, so collaboration\ninvolving all relevant stakeholders is necessary.<\/p>\n<p>For this reason, BPJPH continues to expand collaboration with\nministries\/agencies, local governments, state-owned enterprises, the\nprivate sector, and various other stakeholders to accelerate access to\nhalal certification for UMKMs.<\/p>\n<p>\u201cThis collaborative approach is seen as key in strengthening the\nnational halal ecosystem,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpjph-cross-sector-synergy-strengthens-competitiveness-of-halal-umkm-products-1772175664",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}