{
    "success": true,
    "data": {
        "id": 1604298,
        "msgid": "bpjph-consumer-awareness-of-halal-value-continues-to-increase-1773212108",
        "date": "2026-03-11 13:20:40",
        "title": "BPJPH: Consumer awareness of halal value continues to increase",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Regulation",
        "summary": "The head of Indonesia's Halal Product Assurance Agency (BPJPH) has stated that consumer awareness of halal certification is rising significantly, driven by improved halal literacy among the population. This growing consumer consciousness is creating market mechanisms that naturally encourage businesses to pursue halal certification, with 83 per cent of Muslim consumers surveyed in 2023 citing halal logos as an important factor in their purchasing decisions. The BPJPH emphasises that a robust halal ecosystem serves not only as a regulatory requirement but also as a key economic development strategy for Indonesia.",
        "content": "<p>Jakarta \u2014 The head of the Indonesian Halal Product Assurance Agency\n(BPJPH), Ahmad Haikal Hasan, has stated that consumer awareness of halal\nproduct values continues to increase alongside strengthening halal\nliteracy among the public.<\/p>\n<p>Haikal said in a statement in Jakarta on Wednesday that this\ncondition is also creating a natural market mechanism that encourages\nbusinesses to ensure their products are halal certified.<\/p>\n<p>\u201cSocial law will work. Products without halal certification will\nultimately be abandoned by consumers,\u201d he said.<\/p>\n<p>Furthermore, he noted that increasing public awareness of the\nimportance of halal products is a crucial factor driving the wider\nadoption of halal certification in Indonesia.<\/p>\n<p>According to him, halal certification is no longer viewed solely as a\nregulatory obligation, but has evolved into an increasingly tangible\nmarket necessity.<\/p>\n<p>\u201cProduct halal assurance provides consumers with a sense of safety\nwhilst building consumer trust in choosing the products they consume or\nuse,\u201d Haikal said.<\/p>\n<p>The high level of consumer attention towards product halal aspects is\nalso reflected in the results of a Populix survey conducted in March\n2023.<\/p>\n<p>The Populix survey, which involved 1,014 Muslim respondents aged\n17\u201355 years in Indonesia, showed that the halal logo is a primary\nconsideration in product purchase decisions.<\/p>\n<p>As many as 83 per cent of respondents stated that the presence of a\nhalal logo is an important factor in selecting a product.<\/p>\n<p>In addition to the halal logo, the survey also revealed other\nconsiderations in Muslim consumers\u2019 purchasing decisions, namely clarity\nof product content information (80 per cent), product suitability to\nneeds (75 per cent), environmentally friendly packaging (52 per cent),\nand whether the product is domestically produced (25 per cent).<\/p>\n<p>\u201cThis finding shows that the halal logo is the most dominant factor\nin product purchasing decisions, whilst also reflecting the strength of\nhalal awareness among Indonesian consumers,\u201d Haikal said.<\/p>\n<p>Furthermore, he emphasised that strengthening the halal supply chain\nis not only related to regulatory compliance but also represents an\neconomic development strategy with broad impact.<\/p>\n<p>\u201cA strong halal ecosystem is believed to be able to serve as one of\nthe important drivers of national economic growth,\u201d Haikal said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bpjph-consumer-awareness-of-halal-value-continues-to-increase-1773212108",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}