The Halal Product Assurance Agency (BPJPH) has officially entered\ninto a strategic collaboration with ESQ Corp through the signing of a\nMemorandum of Understanding (MoU) on organisational culture development,\nhuman resources, and talent management. The signing ceremony took place\nat the BPJPH office in Jakarta on Thursday (18\/6\/2026).<\/p>\n
This step was taken to strengthen the integrity of BPJPH\u2019s human\nresources and develop internal talent to accelerate the national halal\nproduct assurance programme, which is now a government priority. The\ncooperation is considered crucial given the significant challenges in\nbuilding a credible halal ecosystem on the global stage.<\/p>\n
In his remarks, BPJPH Head Ahmad Haikal Hasan stressed that the\nconcept of halal has transformed from merely a religious obligation into\na universally recognised standard. He explained how developed nations\nnow view halal from various strategic perspectives. \u201cAmerica sees halal\nas a symbol of health, Korea views it as a double clean standard, China\nregards it as a promising economic opportunity, while the United Kingdom\nassociates it with environmental sustainability, going back to green,\u201d\nHaikal elaborated. He noted that the world\u2019s shared view of halal\u2019s\nstrategic value proves it is a quality standard acceptable to all levels\nof global society, regardless of religious background.<\/p>\n
ESQ Corp founder Ary Ginanjar Agustian expressed his readiness to\nfully support BPJPH\u2019s vision. He highlighted the important momentum in\nOctober, when the mandatory halal certification requirement will be\nwidely enforced. \u201cWe are here to support this programme. Our network of\n2.5 million ESQ alumni across Indonesia will also move to socialise and\nensure the success of this halal product assurance programme,\u201d Ary\nasserted. He added that this transformation is a continuation of ESQ\u2019s\nmission to build integrity. Whereas ESQ previously focused on \u2018halal\nhearts\u2019 through character building, the focus is now expanding to the\nphysical aspect through products, food, and cosmetics consumed by the\npublic. Ary further emphasised that regulation alone is insufficient for\nthe success of BPJPH\u2019s grand mission; the quality of the people\nimplementing the regulations is the decisive factor. \u201cA mission this\nlarge must be supported by a strong corporate culture, solid integrity,\nand precise talent management. Ultimately, success depends on people\nwith high talent and integrity,\u201d he concluded.<\/p>\n
The event was also attended by several senior officials and academic\nfigures, including Deputy for Partnership and Halal Standardisation Abd.\nSyakur, Deputy for Halal Registration and Certification Mamat Salamet\nBurhanudin, Polish Ambassador to Indonesia Barbara Szymanowska, as well\nas the Rector of UIN Syarif Hidayatullah Jakarta and the Rector of UIN\nSunan Gunung Djati Bandung.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bpjph-and-esq-corp-strengthen-organisational-culture-to-support-national-halal-programme-1781794256", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }