{
    "success": true,
    "data": {
        "id": 1728206,
        "msgid": "bottled-drinking-water-industry-undergoes-total-transformation-new-generation-determines-the-winner-1778316728",
        "date": "2026-05-09 15:00:24",
        "title": "Bottled Drinking Water Industry Undergoes Total Transformation, New Generation Determines the Winner",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "The Indonesian bottled water industry, long dominated by AQUA with a 92.7% market share in 2006, is experiencing a profound shift as new entrants erode its supremacy. This change is driven not only by intensified competition but also by evolving consumer demographics, with Millennials and Gen Z showing less brand loyalty than previous generations. Le Minerale has emerged as an aggressive challenger in the late 2010s, capitalising on the openness of younger consumers to innovative alternatives, potentially reshaping market leadership.",
        "content": "<p>For decades, the bottled drinking water industry in Indonesia has\nproceeded almost in one direction. AQUA has become the primary standard\nand has strongly dominated the market. In 2006, AQUA\u2019s market share\nreached 92.7%, making it almost without significant competitors in the\nminds of consumers.<\/p>\n<p>However, that dominance has slowly begun to erode with the emergence\nof new players. Changes in choices for packaged water are not only\ntriggered by increasingly tight competition, but also by shifts in\nconsumer demographics. Generation X grew up in an era when AQUA was\nalmost the only dominant brand. Brand loyalty was formed through habits\nthat lasted for years. But subsequent generations, such as Millennials\nand Gen Z, do not have the same emotional experience.<\/p>\n<p>Amid these changes, Le Minerale has arrived as an aggressive new\nchallenger. This brand emerged in the late 2010s and has successfully\nleveraged the characteristics of young consumers who are more open to\nnew alternatives.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bottled-drinking-water-industry-undergoes-total-transformation-new-generation-determines-the-winner-1778316728",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}