Meta is reportedly developing a clone of Mark Zuckerberg based on\nartificial intelligence (AI). This clone of the Meta CEO is designed to\nanswer employees\u2019 questions.<\/p>\n
The AI version is said to be trained using Zuckerberg\u2019s speaking\nstyle, tone of communication, and public views on the company\u2019s\nstrategy. The goal is for Meta\u2019s nearly 79,000 employees to continue\n\u2018interacting\u2019 with the company leader even if he is not present in\nperson.<\/p>\n
A Financial Times report states that this project was created to\nincrease employees\u2019 closeness to one of Silicon Valley\u2019s most\ninfluential figures. The AI character is also developed from\nZuckerberg\u2019s original images and voice, with the CEO involved in the\ntraining process.<\/p>\n
Citing The Guardian, sources familiar with the project say the AI\ncharacter will be developed using Zuckerberg\u2019s images and voice.<\/p>\n
Meta also believes this experiment can be emulated by influencers and\ncreators, a segment of the digital economy grappling with the concept of\ndigital avatars.<\/p>\n
The Meta boss has a history of creating and experimenting with\ndigital versions of himself. In 2022, Zuckerberg shared his avatar in\nthe metaverse he championed, but its graphic quality became the subject\nof public ridicule.<\/p>\n
He then uploaded an updated version. Nevertheless, Meta has recently\nscaled back its metaverse ambitions, where digital representations or\navatars can interact with other virtual humans.<\/p>\n
Instead, the company is developing 3D AI-based characters that can\ninteract with humans in everyday conversations. Recently, the focus has\nbeen directed towards building a character based on Zuckerberg.<\/p>\n
Synthesia, a UK-based startup valued at US$4 billion that creates\nrealistic video avatars, states that the idea of senior executives using\nAI to enhance internal company presence is no longer science\nfiction.<\/p>\n
\u201cWhen you add realistic AI video and voice, engagement and retention\nincrease significantly,\u201d said a Synthesia spokesperson. \u201cPeople work\nbetter when information is delivered by a familiar face or voice.\u201d<\/p>\n
Before Zuckerberg launches his AI version, he still has to attend\nmeetings with thousands of Meta staff in person, as he did in 2023, two\ndays after announcing the layoff of 10,000 employees. At that time,\nanxious staff questioned job security and the future of remote work.<\/p>\n
The Wall Street Journal reports that Zuckerberg could also be\nassisted by CEO agent, a personal AI system being developed by Meta that\nalready helps access internal company information more quickly.\nZuckerberg is pushing for internal AI use to cut costs and accelerate\nwork.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/boss-cloned-to-always-attend-meetings-and-answer-employees-questions-1776235853", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }