{
    "success": true,
    "data": {
        "id": 1921404,
        "msgid": "borobudur-prepares-to-host-b2b-tourism-exhibition-1786780236",
        "date": "2026-08-15 14:25:00",
        "title": "Borobudur Prepares to Host B2B Tourism Exhibition",
        "author": "indrastuti",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Tourism",
        "summary": "Borobudur is set to host the Borobudur & Beyond Tourism Expo (BBTE) 2026, projected to be the largest business-to-business tourism event on Java. The exhibition, scheduled for 25\u201328 October 2026 in Magelang, aims to attract 100 sellers and 200 buyers from domestic and international markets. Organisers say the event is designed to generate concrete business transactions and strengthen Borobudur's role as a hub for Central Java's tourism economy.",
        "content": "<p>Borobudur is projected to host the largest business-to-business (B2B)\ntourism event on Java through the Borobudur &amp; Beyond Tourism Expo\n(BBTE) 2026. The large-scale tourism business event is scheduled to take\nplace on 25\u201328 October 2026 at the Grand Artos Hotel &amp; Convention in\nMagelang, Central Java. This was agreed in a meeting between the Head of\nthe Culture, Tourism and Creative Economy Office (Disbudparekraf) of\nCentral Java Province, AR Hanung Triyono, RajaMICE Group CEO Panca\nRudolf Sarungu, and BBTE 2026 Committee Chairman Sugeng Sugiantro in\nSemarang on Friday (14\/8\/2026). Hanung Triyono emphasised that BBTE 2026\nhas strategic value in strengthening Borobudur\u2019s position as a driving\ncentre for the regional tourism economy. \u201cBBTE is in line with the\nglobal agglomeration concept promoted by Central Java Governor Ahmad\nLuthfi. Borobudur is not only a tourism destination, but can become a\nhub that connects various tourism potentials in Central Java through\nconnectivity, collaboration, and strengthening the area as one economic\necosystem,\u201d said Hanung in a statement on Saturday (15\/8\/2026). The\nbusiness exhibition targets the involvement of 100 sellers and 200\nbuyers, not only from domestic and international travel agents and tour\noperators, but also from the corporate sector, event organisers, and\nwedding planners. RajaMICE Group CEO Panca Rudolf Sarungu stressed that\nBBTE is specifically designed as a concrete business transaction\nplatform, not merely a visual promotional exhibition. \u201cWe want BBTE to\nbecome a business platform that brings the market together with\nIndonesian products. With a target of 100 sellers and 200 buyers, BBTE\nwill become one of the largest tourism B2B events on Java,\u201d said Panca.\nTo optimally attract the international market, BBTE 2026 will be held\nback-to-back with the ITB Asia agenda in Singapore. This schedule scheme\nmakes it easier for international buyers to continue their business\njourney directly to Magelang. Meanwhile, BBTE 2026 Committee Chairman\nSugeng Sugiantro explained that the main focus of the exhibition is to\nencourage the creation of business matching and real transactions for\nplayers in the hospitality, MICE, and creative economy industries in\nCentral Java. \u201cWe want buyers to come not only to see Borobudur Temple,\nbut to conduct business matching, build networking, and open\ncooperation. The Borobudur &amp; Beyond concept brings them to see\nfurther the potential of destinations and the creative economy of\nCentral Java,\u201d explained Sugeng.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/borobudur-prepares-to-host-b2b-tourism-exhibition-1786780236",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}