The National Narcotics Board (BNN) is implementing a significant\nstrategic shift in its drug prevention approach in Indonesia, evolving\nits strategy towards science-based methods and behavioural change.<\/p>\n
According to reports from Thursday (3\/9\/2026), the BNN is no longer\nmerely addressing narcotics issues at the final stage when abuse has\nalready occurred. Instead, it is building interventions much earlier by\nengaging children, peers, teachers, schools, families, communities, and\nrehabilitation services.<\/p>\n
These findings are key conclusions from the 2026 ANANDA Bersinar\nComprehensive Report, an independent analytical study conducted by the\nDigital Clinic Team alongside Associate Prof.\u00a0Dr.\u00a0Devie Rahmawati, CICS,\nfrom the Vocational Program of the University of Indonesia (UI). The\nstudy utilised quantitative web scraping, source triangulation,\nbehavioural theory analysis, risk communication, and evidence-based\nprogramme evaluation frameworks.<\/p>\n
The research analysed structured web pages during the period of 3\nextsuperscript{th} January to 19 extsuperscript{th} August 2026. \u201cThe\nprocess did not stop at news collection, but included searching and\nselecting sources, data extraction, number normalisation, and the\ntriangulation of official BNN and government sources with programme\nportals, media, and institutional publications,\u201d stated Devie\nRahmawati.<\/p>\n
Devie noted that one of the most important findings was not the\nvolume of activities, but the architecture of the programme currently\nbeing built by the BNN. \u201cThe most interesting finding for us was not\njust how many people the BNN reached, but a fundamental aspect: how the\nBNN is expanding the focus of prevention, moving beyond merely\ncommunicating the dangers of drugs towards building an environment that\nempowers children to never start using them,\u201d she said.<\/p>\n
According to the Digital Clinic study, the ANANDA Bersinar programme\noperates across various layers of the social ecology, ranging from the\nindividual level to peers, families, schools, communities, and\nsystems\/services. In modern prevention literature, risky behaviour does\nnot occur in a vacuum but is influenced by an individual\u2019s interaction\nwith their social environment.<\/p>\n
Therefore, the approach connecting children, peer agents, teachers,\nschools, families, community activities, and child-friendly services is\na core strength of the ANANDA Bersinar programme. \u201cThe best prevention\nis not just making children afraid of drugs. The best prevention is\nensuring children have the skills to refuse, supportive friends,\nresponsive teachers, families that serve as safe havens, schools with\nrobust systems, and services available when help is needed,\u201d said\nDigital Clinic research team member Giri Lumakto.<\/p>\n
Overall, the research identified at least seven types of intervention\nand activities across a 202-day observation period, with activity traces\nin at least six provinces. Based on this evidence, the study concluded\nthat ANANDA Bersinar possesses promising initial mobilisation, a\nmulti-level portfolio, and a networking infrastructure.<\/p>\n
\u201cThe focus on children aligns with the principles of early\nintervention and the human development agenda towards Indonesia Emas\n2045. The cross-level portfolio allows the BNN to work simultaneously on\nsocial norms, child skills, school environments, and service access. The\nnetwork of 833 schools in DKI Jakarta also represents significant\ninstitutional capital that can be developed into a network of school\nchampions,\u201d added Giri.<\/p>\n
\u201cFurthermore, the involvement of 818 teachers, the development of\nchild and adolescent services, and the use of community and sports\nactivities show that the programme is more than just a communication\ncampaign. While the success of drug eradication is often measured by the\nkilograms of narcotics seized, prevention has a different metric of\nsuccess: how many children ultimately never start. The former can be\ndocumented today; the latter may only be visible years later. Yet, the\nlatter is the greatest investment a nation can make,\u201d urged Devie\nRahmawati.<\/p>\n
The Digital Clinic study did not evaluate the programme solely based\non positive news coverage. The design of ANANDA Bersinar was compared\nagainst scientific literature and international frameworks regarding\nsubstance abuse prevention, behavioural change, risk communication, and\nprogramme evaluation.<\/p>\n
Academic foundations included the Social Ecological Model, Theory of\nPlanned Behaviour, Extended Parallel Process Model, Inoculation Theory,\nevidence-based school prevention, and frameworks such as RE-AIM, the CDC\nProgram Evaluation Framework, and the AMEC Integrated Evaluation\nFramework. The study also referenced WHO-UNODC standards, which\nprioritise safety, protection, developmental needs, and appropriate\nservice environments for children and adolescents.<\/p>\n
From this perspective, one of the strengths of the current BNN\napproach is the development of a prevention portfolio that does not rely\non a single type of intervention. \u201cThe world has long known that one-way\nlectures and scaring children are inadequate prevention strategies.\nStronger prevention works on social skills, self-efficacy, peer norms,\nthe quality of family relationships, school capacity, and access to\nhelp. Interestingly, several of these elements are already visible in\nthe architecture built by the BNN,\u201d said Mila Viendyasari, a researcher\nfrom the Digital Clinic.<\/p>\n
According to the Digital Clinic study, the significance of the\ncurrent BNN approach lies in the opportunity to integrate two sides of\ndrug policy that are often viewed separately: enforcement against supply\nand prevention against the emergence of new demand. ANANDA Bersinar\nshows the potential for a paradigm shift, where children are not merely\npositioned as recipients of messages about the dangers of drugs.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bnn-evolves-drug-prevention-strategy-towards-science-and-behavioural-change-1788440576", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }