The preservation of batik must go hand in hand with the strengthening\nof artisans and MSME players to ensure that this culture-based industry\ncontinues to thrive. Product development, business capacity enhancement,\nand market expansion are several key steps to maintaining the\nsustainability of batik industry players.<\/p>\n
PT Bank Negara Indonesia (Persero) Tbk, or BNI, is driving this\nreinforcement through the empowerment of batik and craft MSMEs from\nvarious regions. Support is provided through training, mentoring,\nproduct development, and opening access to wider markets.<\/p>\n
BNI Corporate Secretary Okki Rushartlo stated that batik possesses\nnot only cultural value but also serves as a livelihood for many\nartisans and MSME entrepreneurs. Therefore, the sustainability of the\nbatik industry depends on the ability of its players to develop their\nbusinesses.<\/p>\n
\u201cFor BNI, batik is not just a cultural heritage, but also a source of\nlivelihood for many artisans and MSME players. Consequently, the\npreservation of batik must run parallel with the strengthening of\nbusiness capacity, market expansion, and the sustainability of its\nparticipants,\u201d Okki said in a written statement on Friday\n(2\/10\/2026).<\/p>\n
According to Okki, preserving batik is not enough by merely\nmaintaining existing cultural heritage. Strengthening business capacity\nis necessary so that artisans and MSMEs have the space to continue\ngrowing.<\/p>\n
One form of support was implemented through the Puspa Nuswantara 2026\nevent held in Jakarta last July. During this event, BNI featured its\nmentored MSMEs to introduce batik and craft products from various\nregions to a broader market.<\/p>\n
In addition to opening market access, BNI provides training and\nmentoring to artisans. The programme includes product development and\nthe implementation of more sustainable business practices.<\/p>\n
\u201cCultural preservation does not stop at maintaining existing\nheritage, but also involves ensuring that the players within it can\ncontinue to develop. Therefore, we strive to connect cultural\npreservation with MSME empowerment, product development, and market\nexpansion,\u201d said Okki.<\/p>\n
Internally, batik is also used as employee work attire twice a week.\nThis usage is one of the efforts to expand the use of batik in daily\nprofessional activities.<\/p>\n
As a company within the Danantara Indonesia SOE ecosystem, BNI stated\nthat it will continue its support for productive sectors, including\nculture-based creative industries. Strengthening MSME capacity and\nmarket access remains the focus to increase the competitiveness of\nIndonesian cultural products.<\/p>\n
The momentum of National Batik Day, celebrated every 2nd October,\nalso serves as an opportunity to strengthen the sustainability of the\nbatik industry. Business players are expected to increase their capacity\nwhile expanding their product reach in both domestic and global\nmarkets.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bni-drives-batik-to-become-a-driver-for-msmes-and-the-creative-economy-1790934981", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }