BMW to open national training center<\/p>\n
Arya Abhiseka, The Jakarta Post, Jakarta<\/p>\n
PT BMW (Bayerische MotorenWerke) Indonesia plans to open a
\ntraining center for all company executives, as well as managers
\nof its auto dealers at the German Center in Bumi Serpong Damai,
\nBanten, by the end of this quarter.<\/p>\n
BMW Indonesia, which is now in charge of the German luxury
\ncars' distribution, has invested about Rp 40 billion (about
\nUS$4.5) in the training center.<\/p>\n
Its president director, Jesus Cordoba, told The Jakarta Post
\nrecently that the training program to be provided at the center
\nwould be of the same quality and standard as applied by the
\ncompany worldwide.<\/p>\n
Cordoba said the opening of the center was part of its plan to
\nestablish a well-developed dealership network in order to provide
\nbetter services for its customers in the country.<\/p>\n
The 750-square-meter training center was now in the process of
\nbeing furbished, and was expected to be fully operative in March
\nof this year, he said.<\/p>\n
The company also plans to expand its dealership network by
\nincreasing the number of its workshops and showrooms from its
\ncurrent 15 to 23 by the end of this year, covering Jakarta,
\nBandung, Semarang, Surabaya, Medan, Balikpapan and the island of
\nBali.<\/p>\n
Last year, BMW recorded a total sale of 2,276 units,
\ncontrolling 52 percent of the premium market segment.<\/p>\n
PT BMW Indonesia is a wholly-owned subsidiary of BMW AG, which
\nis based in Munich.<\/p>\n
Since 1976, BMW AG had been a partner to PT Astra
\nInternational through Astra's PT Tjahja Sakti Motor, in
\nassembling and distributing BMW products for the Indonesian
\nmarket.<\/p>\n
Today, the 318, 325, 520 and 530 models are assembled here for
\nthe local market.<\/p>\n
In 2001, the partnership continued in a new form, as PT BMW
\nIndonesia was established to handle the distribution of BMW
\nautomotive products in the country, while Tjahja Sakti continued
\nto import and to assemble BMW products.<\/p>",
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