BMW launches new program to satisfy customers satisfaction<\/p>\n
Primastuti Handayani, The Jakarta Post, Jakarta<\/p>\n
In a bid to meet its commitment to satisfy consumers, PT BMW
\nIndonesia launched the BMW Service Inclusive Program for any
\npurchase of 2004 models from the 3 Series, 5 Series, 7 Series, X5
\nand Z4.<\/p>\n
The program offers free service and maintenance to BMW owners
\nfor the first five years of ownership or 100,000 kilometers,
\nwhich ever comes first. BMW believes that the introduction of the
\nprogram will encourage a a higher standard of after-sales service
\nfor the premium segment in Indonesia.<\/p>\n
\"The Service Inclusive Program is complimentary with the
\ncurrent two-year unlimited-kilometer warranty for BMW owners.
\nCustomers will benefit from this program,\" said PT BMW Indonesia
\nfinancial director Bernhard Peltner during the launch of the
\nprogram.<\/p>\n
The program comprises of maintenance work and service as well
\nas the replacement of worn-out parts with genuine BMW parts. It
\nalso includes routine oil change, vehicle checks and other
\nstandard services and service or replacement of air filters,
\nmicrofilters, spark plugs, brake fluid, brake pads, brake disc,
\nclutch and windshield-wiper blades.<\/p>\n
PT BMW Indonesia head of sales Harald Meyer said that
\ncustomers would not be charged an additional fee for the service.<\/p>\n
\"The program is included in the purchase package, it is
\nalready covered,\" he said.<\/p>\n
Meyer also said that although dealers had different
\npromotional strategies these would eventually be replaced with
\nthe Service Inclusive Program provided by BMW group.<\/p>\n
Since 1982, BMW has gradually made the change from the
\nPeriodic Maintenance Service to the Service Interval Display.
\nFrom 2001, the condition of each component in the car, as well as
\noil and fluid, have been monitored individually.<\/p>\n
Using the Condition Based Service, which relies on a monitor
\ninstalled on each car's dashboard, customers can check which part
\nof the car needs service.<\/p>\n
Starting this year, BMW has also increased the price of its
\nvehicles' by 2.5 percent due to the strengthening Euro.<\/p>\n
\"From last August (up until) this month, the Euro strengthened
\nby up to 10 percent. That really influenced our business. That's
\nwhy we have to increase the price,\" Meyer said.<\/p>\n
Meyer was confident that BMW sales would be stable this year
\nbut set no sales target. Last year, BMW distributed 2,149 units
\nof cars, an increase of 7 percent from 2002.<\/p>",
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