JAKARTA, KOMPAS.com \u2013 The national automotive market, particularly in\nthe premium vehicle segment, is still facing considerable challenges in\nearly 2026. Nevertheless, BMW Group Indonesia is highly optimistic about\nmarket growth in the near term.<\/p>\n
President Director of BMW Group Indonesia, Peter Medalla,\nacknowledges that current sales performance has not yet surpassed the\nachievements of the same period last year. However, he sees positive\ntrends in consumer interest.<\/p>\n
\u201cSo, we\u2019re still below last year. But we see more than that; there\u2019s\na build-up of orders leading into Q2,\u201d said the man familiarly known as\nSunny, to reporters, when met on the sidelines of the Festival of Joy at\nJIExpo Kemayoran on Friday (17\/4\/2026).<\/p>\n
Sunny predicts a turnaround in the period from April to June ahead.\nAccording to him, the sales data base from last year for that period was\nquite low, opening wide opportunities for year-on-year growth.<\/p>\n
Looking back, he mentioned that the first half of 2025 was a highly\nvolatile period for the automotive industry both globally and\ndomestically.<\/p>\n
\u201cLast year, many external factors caused declines across the entire\nautomotive industry. The whole of April, May, June was very tough for\neveryone,\u201d he said.<\/p>\n
Macroeconomic conditions were cited as the main factor pressuring the\npurchasing power of the upper class last year. International political\nturmoil and weakening currency exchange rates made consumers tend to\nhold back on purchasing luxury goods.<\/p>\n
Sunny said that last year there were US President Donald Trump\u2019s\neconomic policies, a significant drop in shares, and of course,\nweakening currency. The combination of all that led to a very large\ndecline.<\/p>\n
Entering this year, BMW Group Indonesia is relying on momentum from\nvarious marketing activities and automotive exhibitions to maintain\nmarket enthusiasm.<\/p>\n
\u201cQ2 will be very similar to Q1, where there was momentum. At the end\nof last year, there was the Festival of Joy, followed by the very\nsuccessful IIMS. So, in the end, our investment in showcasing our cars\nto the public is still successful,\u201d he said.<\/p>\n
The presence of the latest units at the Festival of Joy event at\nJIExpo Kemayoran is expected to serve as a catalyst for growth in BMW\nvehicle booking numbers (SPK) in Indonesia, while strengthening their\ndominance in the premium car segment.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bmw-indonesia-optimistic-about-upturn-in-premium-car-market-trend-in-q2-1776480651", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }