FINAL REVISION<\/p>\n
Ericsson Indonesia retains its strong position in telecom market<\/p>\n
Sweden-based Ericsson has maintained a presence in Indonesia
\nsince 1907. Ericsson has not only been involved in the
\ndevelopment of the country's telecommunications infrastructure,
\nbut equally important has supplied equipment, systems, solutions
\nand services to its customers in Indonesia.<\/p>\n
Below is an excerpt of an interview with PT Ericsson Indonesia
\npresident director Mitch Lewis.<\/p>\n
Could you explain what Ericsson Indonesia can provide to its
\ncustomers?<\/p>\n
We cover total solution for telecommunications: Mobile
\nsystems. We are the only supplier to offer the two main 3G paths:
\nGSM\/GPRS\/EDGE\/WCDMA and CDMA2000. Multiservice networks:
\nsolutions that help operators transform existing networks or
\nbuild new multiservice networks for voice, Internet and
\nmultimedia. Transport network: offers complete transmission and
\ntransport solutions for mobile, fixed and dedicated networks.
\nServices: design, build, manage and optimize operators' networks.
\nService layer: offering combined products, services and
\npartnerships to create solutions and evolutions toward 3G. Mobile
\nenterprise solutions: deliver secure convenient access to
\ncorporate voice and data applications through PT Suria Solusi
\nIndonesia. Finally, with the support of Sony Ericsson, we are
\nproviding cutting-edge mobile phones and multimedia
\ncommunications products.<\/p>\n
With such a long presence in Indonesia, what are some of the
\ncompany's milestones?<\/p>\n
Our earliest milestones include the introduction of Ericsson
\nproducts in Indonesia in 1907 and the utilization of the first
\nEricsson Automatic Central Telephone by government offices in
\n1953. In 1994, Ericsson supplied infrastructure for the first
\ndigital GSM 900 network for Telkomsel in Batam. In 1996, Ericsson
\nsupplied infrastructure for the GSM 900 network to Excelcomindo.
\nIn 2000, Ericsson supplied all infrastructure for the first
\nnational GSM 1800 network and GPRS to Indosat Multi Media Mobile
\n(IM3). In 2001, Ericsson supplied the expansion of the Telkomsel
\nnetwork (GSM 900\/1800) in Sumatra. In 2003, Ericsson was awarded
\na CDMA2000 contract from PT Telkom and today Ericsson continues
\nto assist customers in meeting their needs for network expansion.
\nIn addition, with the new 3G licenses granted by the government,
\nwe are actively participating in offering our solutions and soon
\nwill introduce the first WCDMA call demo in Indonesia.<\/p>\n
How can Ericsson maintain its leadership in the infrastructure
\nmarket in Indonesia? What strategy does Ericsson Indonesia have
\nfor retaining its strong position?<\/p>\n
First, we always try to deliver on our commitments and promises
\nto our customers. Second, we continuously try to invent leading-
\nedge technology in telecommunications. Last, but not least, we
\nalso try to meet customers' needs; such as helping them develop
\nnew types of services by understanding their customers'
\n(consumers) behaviors. Quite frequently, we help them to develop
\nnew ways of earning more revenue.<\/p>\n
What actually are the competitive advantages that Ericsson offers
\nto customers?<\/p>\n
Ericsson helps to shape the future of telecommunications by
\ncollaborating with customers and sharing its global experience
\nand best practices; new mobile services, enabled by our
\ntechnologies and based on our understanding of consumer needs,
\nare being taking up in many parts of the world. We are the
\nworld's largest telecom services company; we have a complete
\nservices portfolio and are growing our business in the areas of
\nconsulting, systems integration and managed services. Ericsson
\nalso holds a unique position in the service layer, which is
\nbecoming more and more important as we move toward 3G and new
\nmobile services.<\/p>\n
And that has made Ericsson Indonesia a preferred business
\npartner?<\/p>\n
Yes, but we are also a preferred business partner because we
\nprovide high quality products and services at the best possible
\ncost of investment. Therefore, we also maintain a good
\nrelationship with our customers.<\/p>\n
Mobile phone technology has experienced a considerable
\nevolution. What is Ericsson's role in this technology shift?
\n
\nWe have the edge in the technology shift from analog to digital
\nmobile telephony. Today, we are leading the way to third-
\ngeneration mobile communications. Our role is to help customers
\nmaximize and migrate their networks seamlessly through different
\nphases of the technology shift, and, through R&D, to continue to
\nshape the future of telecommunications.<\/p>\n
What advantages can customers gain from adopting 3G standard?<\/p>\n
The 3G standard will enable customers to offer more multimedia
\nservices, including video-to-video calling, high-speed Internet
\naccess, entertainment, gaming and other services. The technology
\nwill also provide operators with a lot more network capacity.<\/p>\n
When will Indonesia be ready for 3G, do you think?<\/p>\n
The readiness of any technology requires a process along the way,
\nas well as investments in technology, products, solutions and,
\nequally important, education of the market. After seeing the
\nrapid development of mobile communications over the past two
\nyears, the collaborations between operators, vendors, government
\nand industry can stimulate the market to get ready for the 3G-
\nera. I believe it will start sometime next year, but we will make
\nthe front WCDMA first call demo sometime this year.<\/p>\n
What are the prospects for 3G?<\/p>\n
They are promising. Today, Ericsson has commercial agreements
\nwith 46 of the 91 operators of WCDMA networks around the world,
\nis the supplier for 11 of the 15 operators who have launched
\nEDGE, and 18 CDMA2000 customers. In Southeast Asia, 3G standard
\nhas been deployed in Malaysia and Singapore. In Indonesia, the
\ndeployment of 3G will depend on the licenses granted by the
\ngovernment. Indonesia is expected to have the third largest
\nnumber of call users taking advantage of 3G networks after
\nAustralia and New Zealand.<\/p>\n
And to make it clear, what do you mean by offering total
\nsolution?<\/p>\n
We are not only supplying products to our partners, but also
\noffering services including telecom system management and
\nconsultation services. Essentially, we work closely with our
\ncustomers in providing all the elements needed to bring to life
\nmobile communications and Broadband Internet for our customers'
\ncustomers. At the same time, working together with Sony Ericsson,
\nwe are providing innovative multimedia products to the market.<\/p>",
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