Betawi programs become favorite<\/p>\n
JAKARTA (JP): Rano Karno, producer and actor of the popular
\ntelevision series Si Doel Anak Sekolahan (Doel, the Graduate),
\nwas upset to discover that the series had been pirated abroad.<\/p>\n
He said he was surprised to hear people calling him Doel when
\nhe was on the pilgrimage to Mecca at the end of last year. The
\nseries had never been broadcast on any Saudi Arabian television
\nstations, but it turned out that it had been widely circulated
\nthere in the form of video tapes.<\/p>\n
Indeed, this is a sad story in terms of finance and
\ncopyrights. But, viewing it from another perspective, the
\npirating shows the undeniable popularity of the film, which tells
\nof the way of life of Doel, a young Betawi (indigenous Jakartan)
\nman.<\/p>\n
Si Doel is possibly a milestone among the success stories of
\ntelevision series based on Betawi themes. A survey done by the
\nresearch and development center of the Kompas daily recently
\nindicates that 70 percent of Jakarta's nine million inhabitants
\nenjoy and appreciate Si Doel.<\/p>\n
Still another survey was carried out by Survey Research
\nIndonesia (SRI), which is affiliated with the United States-based
\nNielsens International, during the period of Jan. 29 to June 3
\nthis year to determine the popularity of the various television
\nprograms being broadcast. The results showed that Si Doel was the
\noutright rating winner. In response to such great appreciation
\nfor the show, the privately-owned station, RCTI, started reruns
\nof Si Doel in May.<\/p>\n
\"The response is still good although this is not the first
\nshowing. For each episode, we can still sell almost the whole
\ntime allocated for commercials,\" said Iksan, who is on RCTI's
\npublic relations department staff.<\/p>\n
Adwin Wibisono of SRI, confirming Iksan's statement, told The
\nJakarta Post that the episode of Si Doel, screened on the first
\nof May, reaped a total of Rp 134 million (around US$60,0000) from
\n21 commercials run for 11 minutes during the 62-minute show.<\/p>\n
Iksan said that 12 minutes are allocated for commercials
\nduring each episode of Si Doel.<\/p>\n
Currently, the rate for running a 30-second commercial spot
\nduring the episode of Si Doel is around Rp 6 million, or Rp 2
\nmillion more than the rate set when Si Doel was aired for the
\nfirst time early this year, Iksan revealed.<\/p>\n
He added that despite its regional theme, Si Doel is loved not
\nonly by the Betawi people and others living in Jakarta.<\/p>\n
\"We air this throughout the country and the response from
\noutside Greater Jakarta is good too,\" Iksan said.<\/p>\n
Si Doel is not the only Betawi-rooted TV series to gain such a
\npopularity. Other programs such as Lenong Bocah, Hari Harry Mau
\nand Flamboyan 108, which are telecast respectively by the
\nprivately-owned stations TPI, ANteve and Indosiar, have also
\nreceived good response. Only Erte Erwe, a spin-off of Si Doel
\nshown on RCTI, has not done as well as projected.<\/p>\n
SRI found that during the period of May 28 to June 6,
\nFlamboyan 108 was the seventh most popular program in the
\nBandung, Semarang and Surabaya areas.<\/p>\n
\"Maybe people like these Betawi programs because the Betawi
\npeople portrayed are spontaneous, innocent and humorous. And the
\nBetawi people are like that,\" Iksan said. (als)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/betawi-programs-become-favorite-1447893297",
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