BCA Syariah is adopting a unique approach to strengthening literacy\nand proximity to its customers through a study series titled \u2018Dari\nSahabat untuk Sahabat\u2019 (From Friend to Friend). This programme is part\nof the larger \u2018Sahabat Berkahmu\u2019 campaign, which utilises a concept of\nintimate, warm, and light-hearted discussions to better engage the\nyounger generation.<\/p>\n
The inaugural session, themed \u2018Who I Want to Be According to God\u2019,\nwas held at the XXI Lounge Plaza Senayan, Jakarta, on Tuesday evening.\nThe event was hosted by MC Kamal Rasyid and featured Ustadz Jojo Ali\nYusuf and celebrity Ivan Gunanta as keynote speakers.<\/p>\n
BCA Syariah President Director, Yuli Melati Suryaningrum, stated that\nthis study programme is a derivative of the \u2018Sahabat Berkahmu\u2019 tagline,\nwhich aims to reinforce BCA Syariah\u2019s position not merely as a banking\ninstitution, but as a friend to the community.<\/p>\n
\u2018BCA Syariah positions itself as a friend. A friend is by your side,\nat your side. Not too far ahead, and certainly not behind. We want to be\npresent to accompany our customers\u2019 journeys in seeking life\u2019s\nblessings,\u2019 said Yuli.<\/p>\n
She noted that emotional closeness is vital because every customer\u2019s\nneeds are different. Consequently, BCA Syariah aims to build a more\npersonal and intimate relationship with the public.<\/p>\n
\u2018We want to be present in all aspects of our customers\u2019 lives. From\ndaily transactions to specific needs such as purchasing sacrificial\nanimals for Qurban, we prepare for it all. However, to understand those\nneeds, we must be close to our customers,\u2019 she added.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bca-syariah-partners-with-ivan-gunawan-to-launch-study-series-for-younger-generation-1780852960", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }