{
    "success": true,
    "data": {
        "id": 1773405,
        "msgid": "bbtf-2026-exceeds-participant-target-but-transactions-forecast-to-drop-12-1780077751",
        "date": "2026-05-29 23:15:48",
        "title": "BBTF 2026 Exceeds Participant Target, but Transactions Forecast to Drop 12%",
        "author": "",
        "source": "DETIK_BALI",
        "tags": "",
        "topic": "Trade",
        "summary": "BBTF 2026 exceeded participant and buyer targets but faces a 12% drop in transaction value due to geopolitical shifts prioritising short-haul markets. The focus on ASEAN and Asia-Africa tourists, with shorter stays, has reduced potential revenue despite higher attendance.",
        "content": "<p>The 2026 Bali and Beyond Travel Fair (BBTF) recorded a surge in\nparticipants and buyers exceeding the committee\u2019s target. However,\ndespite this achievement, transaction potential is forecast to drop by\n12% due to the impact of the Middle East conflict and shifts in Bali\u2019s\ntourist market strategy. I Putu Winastra, Chairman of the Bali branch of\nthe Association of Indonesian Tours and Travel Agencies (ASITA), stated\nthat the committee had to shift focus from long-haul markets to\nshort-haul markets due to global geopolitical tensions affecting the\ntourism industry. Exhibitor numbers reached 286 participants from four\ncountries and 12 Indonesian provinces, surpassing the initial target of\n250. Buyer numbers also exceeded expectations, rising from 400 tour\noperators to 407 from 44 countries. \u2018The exhibitors exceeded the\ncommittee\u2019s target, with 286 participants from four countries and 12\nprovinces, up from 250. Additionally, there were 407 tour operators from\n44 countries,\u2019 he said at the event held at the Bali International\nConvention Centre (BICC), The Westin Resort Nusa Dua, Bali on Friday, 29\nMay 2026. \u2018We shifted our target markets. Instead of pursuing long-haul\nmarkets, we focused on short-haul ones. This year, attendees were\npredominantly from ASEAN and Asia-Africa regions,\u2019 he explained.\nAlthough buyer numbers exceeded targets, the nature of short-haul\nmarkets differs from long-haul, leading to lower transaction potential.\nThe key difference lies in the length of stay. Long-haul tourists\ntypically spend two to three weeks at the destination, whereas\nshort-haul tourists stay a maximum of one week. Due to the shift in\nmarket composition, BBTF 2026\u2019s transaction target is forecast to drop\nby approximately 12% compared to last year. \u2018There was a 12% decline\nfrom last year. This year\u2019s target is Rp 6.8 trillion, down from Rp 7.6\ntrillion previously. The decrease is due to the different market\ncomposition,\u2019 Winastra concluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bbtf-2026-exceeds-participant-target-but-transactions-forecast-to-drop-12-1780077751",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}