The residents of Batam and the Riau Islands now have a new choice for\ninformation sources based on data and infographics. Kreta News, a news\nportal managed by Kreta Digital, will begin publishing articles in early\nSeptember 2026 via kretanews.co.id. The CEO of Kreta Digital, Aldo Pasha\nPermana, stated that the idea to establish Kreta News has existed since\nKreta Digital was founded in August 2023.<\/p>\n
\u201cThe idea to build Kreta News actually existed from the beginning of\nKreta Digital. Because at that time we were still focused on developing\nour core business, the idea could only be realised in September 2026,\u201d\nsaid Aldo.<\/p>\n
The emergence of Kreta News is based on Kreta Digital\u2019s experience in\nhandling digital public relations. Over the past few years, Kreta\nDigital has managed various brands, publishing press releases, building\nreputations, and increasing visibility through online media.<\/p>\n
\u201cWe have been helping brands obtain publication and build their image\nthrough the media for quite some time. From there, we thought, why\ndoesn\u2019t Kreta Digital have its own media for Batam? We want to\nparticipate in enlivening the local media ecosystem with credible\ninformation that always follows the latest developments,\u201d he said.<\/p>\n
According to Aldo, Batam already has various active local media\noutlets providing information to the public. Therefore, Kreta News is\nexpected to provide an additional information choice while bringing more\nstories from Batram and the Riau Islands to be known more widely at a\nnational level.<\/p>\n
While Batam is the primary focus of Kreta News, its coverage includes\nthe entire Riau Islands region as well as several national issues\nrelevant to regional readers. Kreta News is developing various news\nchannels, ranging from politics, economy, MSMEs, business, technology,\neducation, tourism, events, lifestyle, culinary, and corporate news.<\/p>\n
In addition to following current developments, Kreta News aims to\nincrease content based on data and infographics that can provide\ninsights to the community. \u201cWe want the information presented to have\nclear sources and data. In the future, Kreta News will also increase\ninfographics and data-based discussions that can serve as insights for\nthe people of Batam and Riau Islands,\u201d Aldo explained.<\/p>\n
In the news production process, the editorial team obtains\ninformation from various sources, including official statements from\ngovernment agencies and institutions, interviews, issue monitoring, and\ninformation provided by the public. Artificial intelligence technology\nis also utilised as a tool to trace information and perform\ncross-checking. Meanwhile, the final assessment is still conducted by\nthe editorial team, referring to accountable sources.<\/p>\n
One of the main focuses of Kreta News is the development of MSMEs and\nlocal businesses. According to Aldo, many entrepreneurs in Batam have\ninteresting journeys but have not yet received adequate publication\nspace. With Kreta Digital\u2019s experience in SEO and digital marketing,\narticles regarding MSMEs are expected to not only be read when published\nbut also to be discoverable in the long term when the public searches\nfor information about those brands on search engines.<\/p>\n
Aldo added that Kreta News will continue to perform its critical\nmedia function while providing more space for the development and\npositive stories of the community. Kreta News is part of Kreta Digital\nbut operates with its own independent editorial management.<\/p>\n
With over 12 years of experience in digital marketing and experience\nhandling media publications since 2018, Aldo is optimistic that Kreta\nDigital\u2019s expertise in SEO, content strategy, and digital distribution\ncan become a strength for Kreta News. In its first year, Kreta News will\nfocus on maintaining publication consistency, expanding reader reach,\nand preparing the media to be included in Google News.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/batam-and-riau-islands-welcome-new-data-driven-information-source-1790150175", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }