Bars gear up for World Cup<\/p>\n
Musthofid
\nThe Jakarta Post
\nJakarta<\/p>\n
As soccer-crazed Indonesians look enthusiastically forward to the
\nkick-off of the 2002 World Cup, even without the presence of
\nIndonesian squad in it, Jakarta-based bars and cafes are seeking
\nto lure guests with special attractions.<\/p>\n
All 64 matches can be watched on RCTI television -- either
\nlive or delayed -- as the only local TV station that has the
\nrights to broadcast the World Cup, which is being cohosted by
\nSouth Korea and Japan.<\/p>\n
During earlier World Cups, Indonesian television stations
\nshared the rights and had their own slots for the 64 matches.<\/p>\n
More television stations meant that viewers had more choices
\nin watching the mathces as two stations could broadcast two
\ndifferent matches at the same time.<\/p>\n
\"Actually, we have asked other stations if they wanted to buy
\nand broadcast some of the matches. But none of them seemed
\ninterested this time around,\" said RCTI spokesman Teguh Juwarno.<\/p>\n
\"With RCTI being having the sole rights, the matches will not
\nbe shown on foreign channels such as ESPN and Star Sports,\" he
\nadded.<\/p>\n
One of the cafes, News Cafe, has launched a program which it
\ncalls \"Escape from the Office to Watch the World Cup Live,\" at
\nits outlet in Kemang, South Jakarta.<\/p>\n
Unlike previous World Cups, which were staged in Europe or in
\nthe Americas, the 2002 World Cup matches will mostly be played
\nduring the afternoon or evening Jakarta time.<\/p>\n
\"We are ready to provide a center for those who want to escape
\nfrom their offices to watch the games live on TV,\" Antonius
\nGunawan, News Cafe director, said on Tuesday.<\/p>\n
A program features lucky draws and a free soft drink with
\ntickets being Rp 25,000 (US$2.8) each. The ticket price increases
\nto Rp 50,000 for the semifinals and Rp 100,000 for the finals.<\/p>\n
News Cafe, which can accommodate up to 500 revelers, is among
\n16 bars and cafes in Jakarta that have entered into an
\narrangement with RCTI. This arrangement, according to Teguh,
\nallows the venues to switch on its channel for the World Cup
\nmatches under a number of terms and conditions.<\/p>\n
\"They should co-operate with at least one of our sponsors and
\nsponsors outside ours are not allowed,\" Teguh told The Jakarta
\nPost on Thursday.<\/p>\n
\"This is to protect our sponsors. Cafes could switch on to
\nRCTI and use sponsors other than ours. That would be unfair to us
\nand our sponsors, who have spent a lot of money on the program,\"
\nhe said.<\/p>\n
During its live programs, RCTI will run some footage showing
\nthe cafes and bars.<\/p>\n
There will be 45 live matches, with the remaining 19 being
\naired after midnight.<\/p>\n
While News Cafe will relay live all of the matches, the Hard
\nRock Cafe will only have ten matches. \"One opening match, four in
\nthe second stage, two in the quarters, two in the semifinals and
\nthe final,\" Moses Anthony, the duty manager, told the Post.<\/p>\n
The Hard Rock Cafe has its own way of luring the visitors.<\/p>\n
Moses said that they were holding a food promotion for Korean
\nand Japanese cuisine. A number of Vega machines for guests to
\nplay soccer on are also being provided.<\/p>\n
Unlike News Cafe, the Hard Rock Cafe has free entry. To
\ncontrol the intake, the management has recommended visitors to
\nbook seats in advance.<\/p>",
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"sponsor": "Okusi Associates",
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