{
    "success": true,
    "data": {
        "id": 1974631,
        "msgid": "bank-bsn-targets-premium-customers-1789135307",
        "date": "2026-09-11 20:00:00",
        "title": "Bank BSN Targets Premium Customers",
        "author": "Satria K Yudha",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Banking",
        "summary": "PT Bank Syariah Nasional (Bank BSN) has launched 'BSN Prioritas', a new service tier aimed at affluent clients and high-net-worth individuals. The service offers Sharia-compliant investment products, financial consultancy, and specialised wealth management facilities.",
        "content": "<p>PT Bank Syariah Nasional (Bank BSN) is expanding its business targets\nto the affluent segment, including high-net-worth individuals (HNWI),\nthrough the launch of BSN Prioritas. The service includes\nSharia-compliant investment products, financial consultancy, and various\nbanking facilities for customers with more complex financial management\nneeds.<\/p>\n<p>Bank BSN President Director Alex Sofjan Noor stated that BSN\nPrioritas offers wealth management services based on Sharia principles.\n\u201cWe want to ensure that every step of our customers\u2019 financial\nmanagement not only provides financial returns but is also aligned with\nSharia principles,\u201d Alex said in a press release on Friday\n(11\/09\/2026).<\/p>\n<p>BSN Prioritas provides a range of financial products and instruments,\nincluding Sukuk, bancassurance, Sharia Mutual Funds, and foreign\nexchange facilities. The service also covers Ziswaf (Zakat, Infaq, Alms,\nand Waqf) consultancy, inheritance management, and pilgrimage travel\nplanning.<\/p>\n<p>Bank BSN has prepared Personal Relationship Managers (PRM) to serve\nthe needs of priority customers. Additionally, the bank provides\npriority lounges as well as facilities such as airport lounge access and\nthe BSN Prioritas Visa Debit card.<\/p>\n<p>For certain customer categories, available facilities include\nbusiness meeting rooms, networking opportunities, and access to\nhealthcare facilities.<\/p>\n<p>\u201cWith a combination of personalised service and digital technology,\nwe want BSN Prioritas to be a modern and dynamic service that still\nemphasises closeness to the customer,\u201d said Alex.<\/p>\n<p>BSN Prioritas also utilises the BLESS digital platform to access\npriority service facilities and benefits. Meanwhile, wealth management\nproduct transactions can be conducted through the Bale Syariah by BSN\napplication. Through this application, customers can access various\ninvestment instruments, including Sharia Mutual Funds and Sukuk in the\nprimary market.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bank-bsn-targets-premium-customers-1789135307",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}