{
    "success": true,
    "data": {
        "id": 1984038,
        "msgid": "bank-bsn-targets-digital-transactions-within-umrah-ecosystem-1789570840",
        "date": "2026-09-16 20:56:25",
        "title": "Bank BSN Targets Digital Transactions within Umrah Ecosystem",
        "author": "Satria K Yudha",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Banking",
        "summary": "PT Bank Syariah Nasional (Bank BSN) is exploring a strategic partnership with JARDY Travel Indonesia to digitise banking services for Umrah pilgrims. The collaboration aims to integrate payment solutions, financial planning, and digital services throughout the entire pilgrimage journey.",
        "content": "<p>PT Bank Syariah Nasional (Bank BSN) is exploring a partnership with\nJARDY Travel Indonesia to develop banking services within the Umrah\npilgrimage ecosystem. This exploration covers payment services,\nfinancial planning, and the digitalisation of the pilgrims\u2019 journey,\nfrom initial preparation until their return to Indonesia.<\/p>\n<p>SEVP Wealth &amp; Customer Experience at Bank BSN, Sri Soekminiarni,\nstated that service development must keep pace with evolving public\nneeds. She noted that cross-ecosystem collaborations must also adhere to\nthe principles of prudence and good governance.<\/p>\n<p>\u201cWe welcome discussion forums such as this because community needs\nare constantly evolving. Collaboration between ecosystems can open\nopportunities to provide services that are increasingly easy, relevant,\nand add value for both customers and pilgrims, while certainly\nmaintaining the principles of prudence, governance, and applicable\nregulations,\u201d Sri said in Jakarta on Wednesday (16\/09\/202lar).<\/p>\n<p>In this exploration, Bank BSN is investigating several developable\nservices, ranging from payment solutions for pilgrims and pre-departure\nfinancial planning to community-based services and Sharia financial\nliteracy.<\/p>\n<p>Service development also considers the economic chain connected to\nUmrah travel. Beyond pilgrims and travel agencies, this chain includes\nairlines, hotels, transportation, and micro, small, and medium\nenterprises (MSMEs).<\/p>\n<p>From the perspective of JARDY Travel Indonesia, Founder &amp;\nVisionary Dicky Taufik Gustiawan stated that the connectivity between\nthe travel industry, Sharia financial services, technology, and customer\nexperience can create space for Umrah service development.<\/p>\n<p>\u201cWhen the strength of the travel industry can be connected with\nSharia financial infrastructure, technology, and banking customer\nexperience, there is an opportunity to create a pilgrimage experience\nthat is increasingly easy, safe, and integrated. This is where JARDY\u2019s\nphilosophy, \u2018One Journey, Growing Together\u2019, is something we want to\nimplement in reality,\u201d Dicky explained.<\/p>\n<p>Dicky noted that the needs of pilgrims do not only arise when the\njourney begins. The series of requirements includes the process from the\ninitial intention, fund planning, and departure preparations, through to\nthe performance of the pilgrimage and the return to Indonesia.<\/p>\n<p>Consequently, Bank BSN and JARDY Travel will continue communications\nto mature the study and implementation plans for the partnership. This\ndevelopment is directed towards addressing the needs of pilgrims while\nidentifying opportunities for interconnected services within the Umrah\ntravel ecosystem.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bank-bsn-targets-digital-transactions-within-umrah-ecosystem-1789570840",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}